Representações sociais em responsabilidade social corporativa:imagens e substâncias refletidas pelo olhar dos trabalhadores.
|
Descargar SCORM
Este recurso ha sido solicitado 1 veces (0 veces en los últimos 31 días).
Para poder solicitar este recurso debe identificarse como usuario de la biblioteca
|
| |
Ver
Detalles del recurso
|
|
|
Representações sociais em responsabilidade social corporativa:imagens e substâncias refletidas pelo olhar dos trabalhadores.
|
| Id. |
36771127 |
| Idioma |
PT
|
| Titulo |
Representações sociais em responsabilidade social corporativa:imagens e substâncias refletidas pelo olhar dos trabalhadores. |
| Autor(es) |
Maria Estela Araújo Ferreira Santos
|
| Localización |
http://www.bibliotecadigital.ufba.br/tde_busca/arquivo.php?codArquivo=1060
|
| Versión |
1.0 |
| Estado |
Final
|
| Descripción |
At an era characterized by a society focused on the media, in which the substance of facts is substitute by image and show, man finds himself land the erosion of humanitarian values and ethics in social relationships. Trade globalization has reinforced the economic concentration and the social inequalities among rich and poor countries, in which the Welfare State signs collapse, threatening the life quality of the majority. Within this scenario, the actions of the civil society, of the consumers, as well as of the workers, put pressure on the private sector in order to adopting more responsible and ethical attitudes. The convergence of these factors has spread Corporate Responsibility, which became object of academic studies on the perception and behavior of consumers and shareholders. In considering the complexity of this phenomenon and the paradox observed between the corporation?s social rhetoric and the praxis inside the companies, the main objective of the current dissertation is studying the social representations related to the corporative social responsibility among the workers of an industry located in Camaçari Petrochemical Complex / Bahia / Brazil. It was used a case study qualitative methodology, by adopting the Theory of the Social Representations as theoretical reference and were found in the worker?s discourses four approaches on the senses and meanings of corporative social responsibility. The relevance of this research can be verified by the socially unfavorable condition of this actor (the worker) historically submitted to the corporate values. In this regard, there should be deeper analysis on the coherence between the speeches made by the companies and the real corporative practices, especially, concerning their relations with the workers and suppliers.
|
| Tipo |
PDF
|
| Palabras clave |
workers
|
| Tipo de recurso |
Electronic Thesis or Dissertation
Tese ou Dissertacao Eletronica
|
| Tipo de Interactividad |
Expositivo
|
| Nivel de Interactividad |
muy bajo
|
| Audiencia |
Estudiante
Profesor
Autor
|
| Estructura |
Atomic |
| Coste |
no
|
| Copyright |
sí
|
|
Liberar o conteúdo dos arquivos para acesso público |
| Formatos |
PDF
|
| Requerimientos técnicos |
Browser: Any
|
| Fecha de contribución |
06-sep-2008 |
| Contacto |
|
|
|
|
|
Valoración de los usuarios
No hay ninguna valoración para este recurso. Sea el primero en
valorar este recurso.
|
|
|
|
