HOW TO ESTIMATE THE AMOUNT OF IMPORTANT CHARACTERISTICS MISSING IN A CONSUMERS SAMPLE BY USING BAYESIAN ESTIMATORS
|
Descargar SCORM
Este recurso ha sido solicitado 1 veces (0 veces en los últimos 31 días).
Para poder solicitar este recurso debe identificarse como usuario de la biblioteca
|
| |
Ver
Detalles del recurso
|
|
|
HOW TO ESTIMATE THE AMOUNT OF IMPORTANT CHARACTERISTICS MISSING IN A CONSUMERS SAMPLE BY USING BAYESIAN ESTIMATORS
|
| Id. |
517693 |
| Idioma |
inglés
|
| Titulo |
HOW TO ESTIMATE THE AMOUNT OF IMPORTANT CHARACTERISTICS MISSING IN A CONSUMERS SAMPLE BY USING BAYESIAN ESTIMATORS |
| Autor(es) |
Mingoti,Sueli A.
|
| Localización |
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0101-74382001000100003
|
| Versión |
1.0 |
| Estado |
Final
|
| Descripción |
Consumers surveys are conducted very often by many companies with the main objective of obtaining information about the opinions the consumers have about a specific prototype, product or service. In many situations the goal is to identify the characteristics that are considered important by the consumers when taking the decision of buying or using the products or services. When the survey is performed some characteristics that are present in the consumers population might not be reported by those consumers in the observed sample. Therefore, some important characteristics of the product according to the consumers opinions could be missing in the observed sample. The main objective of this paper is to show how the amount of characteristics missing in the observed sample could be easily estimated by using some Bayesian estimators proposed by Mingoti & Meeden (1992) and Mingoti (1999). An example of application related to an automobile survey is presented.
|
| Tipo |
text/html
|
| Palabras clave |
species problem
|
| Tipo de recurso |
journal article
|
| Tipo de Interactividad |
Expositivo
|
| Nivel de Interactividad |
muy bajo
|
| Audiencia |
Estudiante
Profesor
Autor
|
| Estructura |
Atomic |
| Coste |
no
|
| Copyright |
sí
|
| Formatos |
text/html
|
| Requerimientos técnicos |
Browser: Any
|
| Fecha de contribución |
23-may-2005 |
| Contacto |
|
|
|
|
|
Valoración de los usuarios
No hay ninguna valoración para este recurso. Sea el primero en
valorar este recurso.
|
|
|
|
