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Abstract: Hosting a mega-sporting event, such as the UEFA European Championship in 2012, was a big challenge for a developing economy like Poland. The Polish government had plans for the modernization of the entire country. Organizing a mega-sporting event brings with it many costs which may not be covered by future economic gains. Nevertheless, an enterprise like this also triggers numerous non-monetary benefits, which can compensate for the costs incurred. EURO 2012 was a great experience for the Polish people, and one which engendered a raft of positive emotions and a surge of national pride. The tournament is expected to deliver long-term positive impacts and change the image of Poland in the international arena. This thesis investigated how residents of Warsaw perceived the impacts of EURO 2012. A questionnaire survey was applied, employing the stratified sampling method to interview 480 residents of Warsaw. The results show that, although the residents did not perceive the economic benefits of the tournament as being spread uniformly, a large majority appreciated its role in promoting Warsaw as a tourist destination and enhancing the international identity of the city. Whereas they generally displayed positive attitudes toward EURO 2012 in terms of lifting their pride and bringing the community closer together, they did also note some negative impacts caused by the event, such as traffic congestion and higher prices. A majority of the residents agreed that the positive impacts of EURO 2012 outweighed its negative impacts, which is the most important finding of the empirical study.

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RepositóriUM Universidade do Minho  


Garbacz, Justyna - 

Id.: 57980846

Idioma: eng  - 

Versión: 1.0

Estado: Final

Palabras claveEURO 2012 - 

Tipo de recurso: masterThesis  - 

Tipo de Interactividad: Expositivo

Nivel de Interactividad: muy bajo

Audiencia: Estudiante  -  Profesor  -  Autor  - 

Estructura: Atomic

Coste: no

Copyright: sí

: open access

Requerimientos técnicos:  Browser: Any - 

Fecha de contribución: 12-ene-2014



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