1) La descarga del recurso depende de la página de origen
2) Para poder descargar el recurso, es necesario ser usuario registrado en Universia


Opción 1: Descargar recurso

Detalles del recurso

Descripción

The South African formal education system has undergone many changes since the formulation of the White Paper on Education and Training in 1995. These developments challenge organisations that want to run successful programmes or projects in schools to adapt their social marketing strategies. Against this background, the aim of the study was to investigate the relationships between social marketing strategies and participation of schools in environmental competitions. The goals of the research were to identify issues that have influenced schools participation in the Collect-a-Can Annual Schools Competition, identify and review social marketing strategies used by Collect-a-Can to influence participation of schools in the competition, and identify relationships between issues that influenced school participation in the competition and the Collect-a-Can’s social marketing strategies. A qualitative design that applied an interpretative case study, which focused on the Collect-a-Can’s Annual Schools Competition was used to explore these relationships. Data was generated through interviews, document analysis and a workshop. Nine respondents from nine schools and three Collect-a-Can management staff members participated in the interview process. Twenty participants from twenty schools participated in the workshop. The findings of the research revealed that there were relationships between the social marketing strategies used by Collect-a-Can and participation of schools in the competition. These relationships were found to be linked mainly to policy changes within formal education which Collect-a-Can could not respond to as a result of various reasons which included among others, the core focus of thecompany, lack of funds and a need to operate in a cost-effective way. The recommendations indicate possible areas for improvement and guidelines which could be used by Collect-a-Can for the competition without digressing from its core focus or incurring additional costs. These include a more responsive and adaptive management approach and a stronger educational orientation.

Pertenece a

Rhodes eResearch Repository  

Autor(es)

Mathabathe, Andrew Tumishe - 

Id.: 55231073

Versión: 1.0

Estado: Final

Tipo:  text - 

Palabras claveL Education (General) - 

Tipo de recurso: Thesis  -  NonPeerReviewed  - 

Tipo de Interactividad: Expositivo

Nivel de Interactividad: muy bajo

Audiencia: Estudiante  -  Profesor  -  Autor  - 

Estructura: Atomic

Coste: no

Copyright: sí

Formatos:  text - 

Requerimientos técnicos:  Browser: Any - 

Relación: [References] http://eprints.ru.ac.za/2743/

Fecha de contribución: 01-may-2012

Contacto:

Localización:
* Mathabathe, Andrew Tumishe (2006) Relationships between social marketing strategies and school participation in environmental competitions : a case study of Collect-a-Can's annual schools competition. Masters thesis, Rhodes University.

Otros recursos que te pueden interesar

  1. A avaliação da experiência turística: o caso dos cruzeiristas no porto de Portimão Dissertação de mestrado, Marketing, Faculdade de Economia, Universidade do Algarve, 2016
  2. A qualidade de serviço prestada ao cliente na ótica das operações - estudo de caso sobre um operador de telecomunicações Dissertação de mestrado, Gestão Empresarial, Faculdade de Economia, Universidade do Algarve, 2016
  3. Pobreza e exclusão social em Portugal : contextos, transformações e estudos Para quem no início dos anos oitenta do século passado dava os primeiros passos no estudo sistemátic...
  4. Influence of snow depth and surface flooding on light transmission through Antarctic pack ice Snow on sea ice alters the properties of the underlying ice cover as well as associated physical and...
  5. Restoring the ecosystem creates wealth. The case of the Northern coast of Tunisia’s deep-water rose shrimp trawl fishery The demersal trawl fishery of the north Tunisian coast primarily targets the deep-water rose shrimp,...

Otros recursos de la mismacolección

No existen otros recursos

Aviso de cookies: Usamos cookies propias y de terceros para mejorar nuestros servicios, para análisis estadístico y para mostrarle publicidad. Si continua navegando consideramos que acepta su uso en los términos establecidos en la Política de cookies.