Detalles del recurso
Pertenece a:
AgEcon Search: Research in Agricultural and Applied Economics collects
Descripción: Much of the success of the produce industry relies on
a carefully choreographed supply chain. Planting the
perfect varieties, harvesting at the peak of ripeness,
packing in customized cartons, transporting fresh
produce thousands of miles, and merchandising,
marketing and promoting it at just the right moment,
is a feat that relies on careful and detailed communication
and coordination between grower/shippers and
produce retailers.
The objective of this study is to document the
status, challenges and changes within the fresh
produce distribution system. The method guiding this
study has three major components: (1) a review of the
relevant trade and academic literature on the fresh
produce industry, (2) an extensive mail questionnaire
directed at produce retailers, and (3) focus groups
with grower/shippers. The retail questionnaire was
sent to 270 produce retail executives in April 2001. At
each retail firm, senior-level produce executives were
asked to complete a questionnaire by describing
supply chain management practices within their
organizations for 1996 and today, 2001. Furthermore,
they were asked to projectwhat the practices will be 5
years into the future, in 2006.
The survey generated 44 useable questionnaire
responses, from a representative sample of supermarkets
in terms both of geographical and size distribution.
Respondents ranged from a number of singlestore
operators to the very largest of multi-billiondollar
retail operators. Such representativeness allows
for a cautious generalization from the survey results
to the produce industry as a whole.
Autor(es): Perosio, Debra J. - McLaughlin, Edward W. - Cuellar, Sandra - Park, Kristen -
Id.: 55200996
Idioma:
inglés (Estados Unidos)
-
Versión: 1.0
Estado: Final
Tipo: 107 -
Palabras clave: Agribusiness -
Tipo de recurso:
Working Paper
-
Tipo de Interactividad: Expositivo
Nivel de Interactividad: muy bajo
Audiencia:
Estudiante
- Profesor
- Autor
-
Estructura: Atomic
Coste: no
Copyright: sí
Formatos: 107 -
Requerimientos técnicos: Browser: Any -
Relación:
[References] Cornell University>Department of Applied Economics and Management>Research Bulletin
[References] RB 01-5
Fecha de contribución: 14-abr-2012
Contacto:
Localización:
