1) La descarga del recurso depende de la página de origen
2) Para poder descargar el recurso, es necesario ser usuario registrado en Universia

Opción 1: Descargar recurso

Detalles del recurso


The importance of social structures in analyzing a diffusion of ideas and innovations is widely acknowledged. This paper presents the first step in the construction of a system dynamics model to study social diffusion phenomena using network marketing as the specific structure through which products and services are spread. Network marketing organizations are directselling channels that recruit new distributors and form a particular type of social network which is shaped through time and based on preferential attachment. The paper presents a way to generate the topology of such a network so as to have the basis for analyzing the diffusion of products and services through such channels; a variant is introduced to an existing model developed with systems dynamics for generating scale-free networks with preferential attachment. We found that the resulting model generates an adequate network topology for analyzing essential characteristics of the way network marketing organizations are formed. This structure is the base for exploring the diffusion of products through such a business model; exploration of these processes constitutes the next step for this project.

Pertenece a

CiteSeerX Scientific Literature Digital Library and Search Engine  


Joan Paola Cruz -  Camilo Olaya - 

Id.: 58053493

Idioma: inglés  - 

Versión: 1.0

Estado: Final

Tipo:  application/pdf - 

Palabras clavenetwork marketing - 

Tipo de recurso: Texto Narrativo  - 

Tipo de Interactividad: Expositivo

Nivel de Interactividad: muy bajo

Audiencia: Estudiante  -  Profesor  -  Autor  - 

Estructura: Atomic

Coste: no

Copyright: sí

: Metadata may be used without restrictions as long as the oai identifier remains attached to it.

Formatos:  application/pdf - 

Requerimientos técnicos:  Browser: Any - 

Relación: [IsBasedOn] http://www.systemdynamics.org/conferences/2008/proceed/papers/OLAYA411.pdf

Fecha de contribución: 23-ene-2014



Otros recursos que te pueden interesar

  1. Immunohistochemical study of the endocrine cells in the stomach and pyloric caeca of the mountain trout, Salmo trutta macrostigma The endocrine cells of Salmo trutta macrostigma stomach and pyloric caeca have been investigated usi...
  2. In vitro effects of Sargassum latifolium (Agardeh, 1948) against selected bacterial pathogens of shrimp During the last decade, shrimp aquaculture has developed rapidly in many developing countries. Antib...
  3. Sperm quality, egg size, fecundity and their relationships with fertilization rate of grass carp (Ctenopharyngodon idella) Gametes were collected by abdominal massage from 15 anesthesized male and female grass carp. In coll...
  4. State of Mnemiopsis leidyi (Ctenophora: Lobata) and mesozooplankton in Iranian waters of the Caspian Sea during 2008 in comparison with previous surveys Mnemiopsis leidyi which was accidentally introduced into the Caspian Sea in 1999 and since then has ...
  5. Seasonal variations of fat and fatty acid composition in muscle tissues of Mediterranean octopuses The effects of seasons on lipid and fatty acid profiles of muscle types (mantle and arm) of Mediterr...

Otros recursos de la mismacolección

No existen otros recursos

Aviso de cookies: Usamos cookies propias y de terceros para mejorar nuestros servicios, para análisis estadístico y para mostrarle publicidad. Si continua navegando consideramos que acepta su uso en los términos establecidos en la Política de cookies.