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Descripción

The importance of social structures in analyzing a diffusion of ideas and innovations is widely acknowledged. This paper presents the first step in the construction of a system dynamics model to study social diffusion phenomena using network marketing as the specific structure through which products and services are spread. Network marketing organizations are directselling channels that recruit new distributors and form a particular type of social network which is shaped through time and based on preferential attachment. The paper presents a way to generate the topology of such a network so as to have the basis for analyzing the diffusion of products and services through such channels; a variant is introduced to an existing model developed with systems dynamics for generating scale-free networks with preferential attachment. We found that the resulting model generates an adequate network topology for analyzing essential characteristics of the way network marketing organizations are formed. This structure is the base for exploring the diffusion of products through such a business model; exploration of these processes constitutes the next step for this project.

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Autor(es)

Joan Paola Cruz -  Camilo Olaya - 

Id.: 58053493

Idioma: inglés  - 

Versión: 1.0

Estado: Final

Tipo:  application/pdf - 

Palabras clavenetwork marketing - 

Tipo de recurso: Texto Narrativo  - 

Tipo de Interactividad: Expositivo

Nivel de Interactividad: muy bajo

Audiencia: Estudiante  -  Profesor  -  Autor  - 

Estructura: Atomic

Coste: no

Copyright: sí

: Metadata may be used without restrictions as long as the oai identifier remains attached to it.

Formatos:  application/pdf - 

Requerimientos técnicos:  Browser: Any - 

Relación: [IsBasedOn] http://www.systemdynamics.org/conferences/2008/proceed/papers/OLAYA411.pdf

Fecha de contribución: 23-ene-2014

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