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Descripción: This paper describes a method for the assessment of retail store performance
based on Data Envelopment Analysis (DEA). The assessment considers the stores
as complex organizations that aggregate several subunits, corresponding to sections
with management autonomy. This structure motivated an analysis at two different
levels: the section level and the store level. The performance assessment of the
sections envolves a comparison among similar sections located in different stores,
and evaluates efficiency spread. This is followed by an analysis at the store level to
define targets for the sections. This analysis takes into account the interdependencies
of the sections composing a store, as they share limited resources such as the floor
area. This is achieved using a Network DEA model, which determines the maximum
store sales allowing for reallocations of area among the sections within a store. The
method developed is illustrated using a case study consisting of a Portuguese chain
of supermarkets.
Autor(es): Vaz, Clara - Camanho, Ana - Guimarães, Rui -
Id.: 52216611
Versión: 1.0
Estado: Final
Palabras clave: Data envelopment Analysis -
Tipo de recurso:
article
-
Tipo de Interactividad: Expositivo
Nivel de Interactividad: muy bajo
Audiencia:
Estudiante
- Profesor
- Autor
-
Estructura: Atomic
Coste: no
Copyright: sí
: restrictedAccess
Requerimientos técnicos: Browser: Any -
Relación:
[References] http://www.springerlink.com/content/0254-5330/
Fecha de contribución: 05-jul-2012
Contacto:
Localización:
* Vaz, Clara; Camanho, Ana; Guimarães, Rui (2010) - The assessment of retailing efficiency using network data envelopment analysis. Annals of Operations Research. ISSN 0254-5330. 173:1. p. 5-24
* 0254-5330
