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n Mexico, micro,small and medium-sized enterprises (MSMEs) represent a strategic sector for development and constitutes the basic commercial unit. According to the National Institute of Statistics and Geography (INEGI), in 2014, 99.8% of companies in Mexico are micro and small. The main objective of this research is to identify the factors that influence the decision-making of microentrepreneurs established in the city of Chetumal, Quintana Roo, Mexico. A representative sample of 81 companies of this type are used, which are established in the city of Chetumal, Quintana Roo. The results obtained, through multivariate analysis and multiple regression analysis, indicate that the most important factors in decision making are experience, financial information and the environment. Likewise, the findings found in this research allow us to affirm that decision making in micro, small and medium enterprises in Chetumal, Quintana Roo, Mexico is presented in a centralized, informal and intuitive way. This is due to their simple structure, the business environment that surrounds them and the information they have.

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Autor(es)

Navarrete M., Juana Edith -  Sansores G., Edgar Alfonso - 

Id.: 71487476

Idioma: spa  - 

Versión: 1.0

Estado: Final

Tipo:  application/pdf - 

Palabras clavebusiness administration - 

Tipo de recurso: text (article)  - 

Tipo de Interactividad: Expositivo

Nivel de Interactividad: muy bajo

Audiencia: Estudiante  -  Profesor  -  Autor  - 

Estructura: Atomic

Coste: no

Copyright: sí

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Formatos:  application/pdf - 

Requerimientos técnicos:  Browser: Any - 

Relación: [IsBasedOn] Gestión y Gerencia, ISSN 1856-8572, Vol. 11, Nº. 2, 2017, pags. 72-98

Fecha de contribución: 24-jun-2018

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* (Revista) ISSN 1856-8572

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