Repository of the University of Hasselt containing publications in the fields of statistics, computer science, information strategies and material from the Institute for behavioural sciences.
Dept. Management (BEDR) - Marketing
Mostrando recursos 1 - 20 de 305
Why GP's do (not) counsel overweight and obese patients about their weight problems: testing the theory of trying. Belgium, April 2011 - HEIJENS, Thomas; JANSSENS, Wim; STREUKENS, Sandra
Obesity can lead to several severe health problems and has become a serious social health problem. Since 1980, the prevalence of obesity worldwide has doubled and according to recent data 15.5% of adults are obese in Europe. General practitioners (GP's) are well placed to counsel overweight and obese patients about their weight. In general, patients tend to listen to them and take their advice seriously. However, GP's often do not initiate weight counseling with their overweight and obese patients and percentages of overweight or obese people receiving weight counseling are low and even dropping. In this study, we apply and...
The Processing of Threat Appeals in the Prevention of Obesity: Weighing the Weight Issue - Wauters, Birgit; Brengman, Malaika; Janssens, Wim
The article presents a study which examines the processing of threat appeal messages in the prevention of obesity. Differences in the perception of consumers about experiencing obesity are highlighted. A meta-analysis demonstrating the influence of the degree of invoked fear on the behavioral intention of consumers is provided.
Cell type-associated differences in migration, survival and immunogenicity following grafting in CNS tissue - Praet, J.; Reekmans, K.; Lin, D.; De Vocht, N.; Daans, J.; Hens, N.; Pauwels, P.; Berneman, Z.; Van der Linden, A.; Ponsaerts, P.
Cell transplantation has been suggested to display several neuro-protective and/or - regenerative effects in animal models of central nervous system (CNS) trauma. However, while most studies report on clinical observations, currently little is known regarding the actual fate of the cell populations grafted and whether or how the brain's innate immune system, mainly directed by activated microglia and astrocytes, interacts with autologous cellular implants. In this study, we grafted well-characterised neural stem cell, mouse embryonic fibroblast, dendritic cell, bone marrow mononuclear cell and splenocyte populations, all isolated or culturedfrom C57BL/6-eGFP transgenic mice, below the capsula externa (CE) of healthy C57BL/6...
A holistic framework of customer experiences in retail stores: studying designers', retailers' and consumers' viewpoints - Petermans, Ann; Janssens, Wim; Van Cleempoel, Koenraad
Despite retailers’ and designers’ recognition of customer experience in retail practice today, academic literature on customer experiences seems to lack conceptualization of the phenomenon as such. Moreover, holistically inspired research on customer experiences in retail stores seems to be truly scarce. To fill in these gaps, the authors firstly conceptualize customer experiences in retail stores through a literature review, and secondly, they study customer experiences with the help of ethnographic interviews with retailers, designers and consumers. The research results provide insight in how the interviewees connote the aspects of the theoretical conceptualization of customer experience.
Determining potential locations for biomass valorization using a macro screening approach - Van Dael, Miet; Van Passel, Steven; Pelkmans, Luc; Guisson, Ruben; Swinnen, Gilbert; Schreurs, Eloi
European policy states that by 2020 at least 20% of final energy consumption should come from renewable energy sources. Biomass as a renewable energy source cannot be disregarded in order to attain this target. In this study a macro screening approach is developed to determine potential locations for biomass valorization in a specified region. The approach consists of five steps: (1) criteria determination, (2)data gathering, (3)weight assignment, (4) final score, (5)spatial representation. The resulting outcome provides a first well balanced scan of the possibilities for energy production using regional biomass. This way policy makers and investors can be supported and...
Differentiation strategy in retailing - Willems, Kim
As the retailing industry has reached the maturity stage, being characterized by an overcapacity of rather homogeneous stores, the necessity of differentiation through positioning becomes increasingly obvious. Traditionally, the differentiation strategy is classified as one of Porter’s main generic types of competitive strategy. In order to obtain a true differential advantage, the following conditions should be met: (1) the offer should be perceived as valuable by the consumer, (2) it should set the retailer apart from the competition, (3) and it should do so in a sustainable manner.
This dissertation presents a bundling of research papers, conducted between 2007 and...
The effect of consciously and unconsciously perceived scent on desire for food products. - Douce, Lieve; Heijens, Thomas; Janssens, Wim
This study examines the different effect of consciously and unconsciously perceived scent on desire for food products. In most retailing studies, the scents that are used to influence consumer reactions are below awareness level, which is different from food
cues studies where these cues (e.g., aromas) are rather strong and obvious. In our study, 90 participants were exposed to a (i) consciously, (ii) unconsciously perceived vanilla scent, or (iii) no scent. They rated their desire for vanilla scent associated products. The results show that both a consciously and unconsciously perceived scent raise their desire for the vanilla products. Both levels of...
Buyers and e-negotiations: which impact does the communication mode have on results, tactics and behaviour at the negotiation table? - Faes, Wouter; Swinnen, Gilbert
We compared E-negotiations with face-to-face negotiations in identical role play situations. E-negotiations seem to lead to a higher probability of failure compared to face-to-face negotiations, but lower results are somewhat less likely than in face-to-face negotiations. Moreover, E-negotiators are more likely to use more competitive tactics and less open communications modes than face-to-face negotiators, certainly towards the end of the negotiation. Thus E-negotiations are a better strategy for quick deals, when many alternatives are available to buyers, towards the end of the negotiations and when chances of success are very low. Our results confirm the fact that for large volumes...
Positieve en Negatieve Effecten van Hechte Relaties in Innovatie - Noordhoff, Corine S.; Kyriakopoulos, Kyriakos; Moorman, Christine; Pauwels, Pieter; Dellaert, Benedict G.C.
Terwijl een toenemend aantal bedrijven de krachten bundelt om samen te innoveren, blijft er onduidelijkheid over de waarde van hechte relaties tussen die bedrijven: Zijn hechte relaties tussen samen innoverende bedrijven funest voor of juist een katalysator van hun innovatie? Onze studie presenteert een model waarin wordt gekeken naar de invloed van de interactie tussen de kennis van de samenwerkende bedrijven (leveranciers en bedrijfsklanten) en de hechtheid van de relatie op de mate waarin leveranciers innoveren. De resultaten tonen aan dat hechte relaties de leverancier belemmeren om de innovatiekennis van de klant in te zetten om te innoveren, en dit...
The internationalization process revisited: institutionalization, exploitation and exploration - PAUWELS, Piet; Matthyssens, Paul
In this paper we try to upgrade the explanatory power of internationalization process theory without refuting the fundamental logic of the classic Uppsala model. Therefore, we focus on the conceptualization of market knowledge, market commitment and organizational learning and bring it in line with theoretical progress on these constructs over recent decades. On these grounds, we elaborate a scenario analysis of 20 observed internationalization episodes. Eventually, a typology of six internationalization scenarios is identified. This scenario analysis extends the internationalization process from a mere exploitative learning process as in the classic Uppsala model to a longitudinal combination of episodes that...
Online advertising and congruency effects: It depends on how you look at it - Janssens, Wim; De Pelsmacker, Patrick; Geuens, Maggie
Three studies investigate the moderating role of divided attention in the relationship between thematic (in)congruency between a web page and a web ad, and evaluations of and click intentions towards the embedded web ad. The first study establishes the traditional priming effect in sequential web page - web ad exposure. Study two manipulates viewers' opportunity to divide their attention when simultaneously exposed to a web page and a web ad, and study three measures divided attention by means of gaze jumps in a simultaneous exposure situation. In the case of simultaneous exposure to a web page and a web ad,...
Medium-Specific Factors and their Relation with Game Genre in the Study of Attitudes towards In-Game Advertising - Poels, Karolien; Herrewijn, Laura; Janssens, Wim
Digital games are one of the fastest growing advertising media. This paper contributes to the study of general attitudes towards in-game advertising (IGA) by exploring medium-specific factors (Intrusion, Realism, Avoidance, and Appropriateness) related to IGA and studying how these relate to the playing frequency of specific game genres, and predict general IGA attitudes. A large-scale survey with avid players (N=708) showed that players of more realistic game genres (Racing games and Shooters) found IGA less intrusive, more realism enhancing, and were less likely to avoid games containing IGA compared to less frequent players of these genres. The medium-specific factors Intrusion...
Play Buddies or Space Invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising - Poels, Karolien; Herrewijn, Laura; Janssens, Wim
Millions of people from various socio-demographic backgrounds are engaged in playing digital games, making this medium particularly interesting for the advertising industry. The current paper contributes to the study of attitudes toward in-game advertising. By this we mean the opinions and attitudes that players of digital games hold about the phenomenon or practice of ad placements inside digital games. It thus differs substantially and has a different scope than measuring attitudes towards specific in-game ad placements when testing advertising effectiveness (as studied e.g. in Mackay et al., 2007). Nevertheless, attitudes towards advertising in general are found to be an important...
Nothing beats the real thing: The role of environmental simulation in research on customer retail experiences - Petermans, Ann; Willems, Kim; Janssens, Wim; Van Cleempoel, Koenraad
Up to date, research on customer experiences in retail stores is relatively scarce. When dealing with customer experiences in a retail context, literature typically narrows down to examining the effect of atmospheric cues on customer behavior. To this end, photographs and video are common environmental simulation techniques, whereby authors often refer to the work of Bateson and Hui (1992) which demonstrated the ecological validity of working with environmental simulations under well-formulated circumstances. To gain in-depth insight in the ‘media of representation’ which have been used up till now when studying customer experiences in retail stores, the authors firstly thorough review...
Store personality impression formation: Comparing grocery and fashion retailing - Brengman, Malaika; Willems, Kim; Mikolacjzak - De Grauwe, Kalina
Purpose – The ultimate aim of this study is to assess the extent to which sources of store
personality inferences are generalizable across different retail sectors.
Design/methodology/approach – A qualitative exploratory study was undertaken with a
convenience sample of Belgian adult respondents in order to systematically assess the
connotations in a grocery retailing context of the 34 different store personality trait descriptors
put forward by d’Astous and Lévesque (2003). Results of the current study were compared
with similar findings from a previous study in a fashion retailing context conducted by
Brengman and Willems (2009).
Findings – This study identifies the similarities and differences in the factors people use...
Store personality as a source of customer value - Willems, Kim; Leroi-Werelds, Sara; Streukens, Sandra
Customer value has been considered a strategic imperative in the retail environment, since the customer is more value conscious than ever before (Sweeney and Soutar 2001). In this study, the authors investigate store personality as a potential source of value. Furthermore, they examine the mediating role of customer value in the relationship between store personality and two key outcome variables (i.e., satisfaction and loyalty). Additionally, they investigate self-congruence (i.e., the match between store personality and the personality of the customer), as a potential moderator in the store personality – customer value relationship.
The findings of this study provide support for...
Do you see what I see? The ecological validity of environmental simulations in customer retail experience research - Petermans, Ann; Willems, Kim; Janssens, Wim; Van Cleempoel, Koenraad
In today’s experience economy, wherein consumers often perceive products and services as homogeneous, retailers and designers try to differentiate oneself from competitors by directing the retail and interior design of retail stores towards triggering memorable customer experiences, whereby multiple tangible and intangible stimuli can interact (Carù & Cova, 2003, 2007; Healy et al., 2007).
Although the academic literature on the beneficial effects of offering unique customer experiences, to both the retailer and the consumer, is still fairly limited (Verhoef et al., 2009), the strategic role of store atmospherics has been studied by academics for decades, ignited by Kotler’s (1973) seminal...
Am I cheap? Testing the role of store personality and self-congruity in discount retailing - Willems, Kim; Swinnen, Gilbert
This study examines whether consumer perceptions of store personality differ according to the store’s format (hard-discount versus soft-discount and value retailing). A consumer survey (n = 306) is conducted in which respondents are asked to rate these retail formats on five store personality (SP) dimensions and in terms of self-congruity (SC). The findings of both repeated measures ANOVA and hypothesis testing of proportion difference indicate that the three formats differ significantly in terms of all five SP dimensions. Moreover, consumers perceive a greater match between their self-concept and the value retailer’s personality than the discounter’s. A PLS model is estimated...
Shopping therapy? Stress restoration in retailing - Janssens, Wim; Willems, Kim; Poels, Karolien
Shopping is often a particularly stressful activity. The positive influence of vegetation on
human psychological functioning has already been empirically demonstrated in work-,
home-, and hospital environments, but not yet in a retail store context. This study aims
to examine (1) whether the presence of in-store vegetation can alleviate stress in
consumers, and (2) the extent to which consumer stress reduction has a beneficial effect
on perceptions and patronage behavior. The findings of a between-subjects
experimental design (n = 151) provide partial support for both questions.
The impact of in-store greenery on customers - Brengman, Malaika; Willems, Kim; Joye, Yannick
The incorporation of greenery in retail areas has scarcely been explored in environmental psychology studies. In a 2 by 2 experimental design, the effect of in-store vegetation on consumer emotions and responses towards the store was studied, considering the moderating role of the information rate of the retail setting. While introducing foliage in the store environment did not evoke feelings of excitement, it was found to elicit pleasure and to reduce stress in a ???complex??? store interior. Given the impact of pleasure and stress on consumers??? approach/avoidance responses, these findings support the potential of integrating greenery, particularly in ???spatially dense???...