Document Server@UHasselt
(3.246 recursos)
Repository of the University of Hasselt containing publications in the fields of statistics, computer science, information strategies and material from the Institute for behavioural sciences.
Mostrando recursos 1 - 20 de 21
1.
Determining fashion store personality dimensions: An exploratory study based on repertory grid data and grounded theory - Brengman, Malaika; WILLEMS, Kim
While ‘store image’ typically involves the functional properties of a store (merchandize, price/quality, service, …), ‘store personality’ essentially refers to the more psychographic or humanlike personality characteristics of a retail outlet (such as enthusiasm, sophistication, etc…). Since human nor brand personality are directly transferable to the context of retail stores, d’Astous and Lévesque (2003) developed a scale specifically for measuring store personality.
In a preliminary study, we assessed the applicability of this general scale in the context of fashion chains by means of 70 in-depth semi-structured interviews with a convenience sample of Belgian adults. We systematically investigated the connotations of...
2.
Is green really the colour of money? A conceptual inquiry into the effects of greenery on the consumer experience - JOYE, Yannick; WILLEMS, Kim; BRENGMAN, Malaika
Human beings increasingly come to inhabit urban settings, where there are often less opportunities to experience nature. Based on (environmental) psychological research, scholars and policymakers therefore plead for inserting more green in urban contexts. Research has not only demonstrated that vegetation is aesthetically preferred, it also appears to have a restorative value for humans – findings which are sometimes explained from an evolutionary perspective.
Although commercial contexts make up an important part of the urban fabric, research focussing on the effects of greenery in these specific settings is scarce. In order to address this void, two research streams are reviewed...
3.
TOWARDS MORE EFFECTIVE SERVICE MANAGEMENT DECISION MAKING: DESIGN AND APPLICATION OF AN OPTIMIZATION FRAMEWORK IN A FRONTLINE EMPLOYEE MANAGEMENT CONTEXT - STREUKENS, Sandra
Despite the awareness that effective management of the climate in which service employees operate is a necessary condition for the development of favorable customer service evaluations and the generation of service revenues, little research exists that includes this knowledge in decision making models. By combining existing knowledge on service management with mathematical rigor, this study develops and empirically assesses a general applicable decision making approach that allows for an explicit evaluation and optimization of service profitability in an economically justified and service oriented manner.
Service management theory is summarized in a behavioral model capturing the chain of effects among employee perceptions,...
4.
Determinants of fashion store personality. A consumer perspective - BRENGMAN, Malaika; WILLEMS, Kim
As today’s mature retail markets appear to be characterized by store commoditization and retail brand confusion, retail differentiation on the basis of utilitarian store image attributes seems no longer adequate. ‘Store personality’ may provide a more enduring point of difference.
Although the importance of ‘store personality’ in retail branding is beyond dispute, it is still not quite clear what determines a store’s personality or how retailers should build it. Studies with regard to retail personality have often remained too general to be of use to retail managers. Apart from some conceptual work, no empirical research has yet systematically investigated the antecedents...
5.
From successful differentiation in retailing to store equity - WILLEMS, Kim; SWINNEN, Gilbert
Although some important conceptual and empirical studies have been published with regard to retailer differentiation (e.g. Rudolph and Becker, 2003), a comprehensive framework regarding the design and implementation of a successful differentiation strategy, integrating antecedents, consequences and possible moderating and/or mediating factors is still lacking. Therefore, this doctoral research aims to analyse retail differentiation mainly from a consumer perspective, namely how consumers process these retail efforts and how their reactions can be quantified in the concept of ‘store equity’.
6.
Service innovations and electronic word-of-mouth: is it worth listening to? - Andreassen, Tor W.; STREUKENS, Sandra
Purpose - The purpose of this paper is to investigate what discussants in internet based discussion forums talk about. Investigates electronic word of mouth (e-WOM) as a potential source of information for service innovation. The aim is to derive four core categories of unique dialogues that provide valuable information to service innovation. Design/methodology/approach - Apart from Harrison-Walker's effort to develop a scale of measuring WOM, disclosing the inside of electronic word-of-mouth has never been done before. For this reason a qualitative approach using Netnography was adopted. The paper analyzes the content of all postings taking place during 100 days in...
8.
Are innovation patterns in manufacturing and services converging? A multivariate analysis of CIS-3 data for the flemish business sector - TIRI, Marc; PEETERS, Ludo; SWINNEN, Gilbert
This paper presents the results from a multivariate (factor and cluster) analysis of the variation in innovation processes of manufacturing and service firms. Using data from the third Community Innovation Survey for Flanders (Belgium), a set of seven clusters of firms that are to be interpreted as innovation patterns or innovation strategies is identified. Two major findings emerge: (i) the sectoral determinism of innovation does not hold true for Flemish firms; (ii) firms in the service industry seem to form a separate, low-profile innovation cluster. In conclusion, we point to some important implications for the design of adequate innovation-policy measures.
11.
Stadsmonografie Turnhout - MERTENS, Tinne; GOFFIN, Ilse; VAN HAEGENDOREN, Mieke
Deze stadsmonografie is een sociografische weergave van de economische en sociaal-culturele
situatie in Turnhout. Deze weergave gebeurt vanuit het oogpunt van de bewoners en de
gebruikers. We maken hierbij gebruik van cijfers, statistieken en indicatoren. Meestal zijn
deze gebaseerd op objectief meetbare omgevingsfactoren, maar soms zijn ook opinies en
belevingen opgenomen, zoals in de cijfers van de veiligheidsmonitor.
Turnhout wordt zowel doorheen de tekst als in de cijfergegevens vergeleken met Vlaanderen
in zijn geheel en met de groep van de dertien Vlaamse centrumsteden: Aalst, Antwerpen,
Brugge, Genk, Gent, Hasselt, Kortrijk, Leuven, Mechelen, Oostende, Roeselare, Sint-Niklaas
en Turnhout. Deze centrumsteden telden op 1 januari 2003 1.478.542 inwoners. Turnhout
neemt met...
12.
Stadsmonografie Aalst - MERTENS, Tinne; GOFFIN, Ilse; VAN HAEGENDOREN, Mieke
Deze stadsmonografie is een sociografische weergave van de economische, fysieke en sociaalculturele
situatie in Aalst. Deze weergave gebeurt vanuit het oogpunt van de bewoners en de
gebruikers. We maken hierbij gebruik van cijfers, statistieken en indicatoren. Meestal zijn
deze gebaseerd op objectief meetbare omgevingsfactoren, maar soms zijn ook opinies en
belevingen opgenomen, zoals in de cijfers van de veiligheidsmonitor.
Aalst wordt zowel doorheen de tekst als in de cijfergegevens vergeleken met Vlaanderen in
zijn geheel en met de groep van de dertien Vlaamse centrumsteden: Aalst, Antwerpen,
Brugge, Genk, Gent, Hasselt, Kortrijk, Leuven, Mechelen, Oostende, Roeselare, Sint-Niklaas
en Turnhout. Deze centrumsteden telden op 1 januari 2003 1.478.542 inwoners. Aalst...
13.
Stadsmonografie Genk - GOFFIN, Ilse; VAN HAEGENDOREN, Mieke
Deze stadsmonografie is een cartografische en sociografische weergave van de economische,
fysische en sociaal-culturele situatie van Genk. Deze weergave gebeurt vanuit het oogpunt van de bewoners en de gebruikers. We maken hierbij gebruik van cijfers, statistieken en indicatoren. Meestal zijn deze gebaseerd op objectief meetbare omgevingsfactoren. Maar soms zijn ook meningen, opinies en belevingen opgenomen.
Genk wordt zowel doorheen de tekst als in de cijfergegevens steeds vergeleken met
Vlaanderen in zijn geheel en met de groep van de dertien Vlaamse centrumsteden: Aalst,
Antwerpen, Brugge, Genk, Gent, Hasselt, Kortrijk, Leuven, Mechelen, Oostende, Roeselare, Sint-Niklaas en Turnhout. Deze centrumsteden telden op 1 januari 2002 1.469.275 inwoners....
14.
Stadsmonografie Leuven - GOFFIN, Ilse; VAN HAEGENDOREN, Mieke
Deze stadsmonografie is een cartografische en sociografische weergave van de economische,
fysische en sociaal-culturele situatie van Leuven. Deze weergave gebeurt vanuit het oogpunt
van de bewoners en de gebruikers. We maken hierbij gebruik van cijfers, statistieken en indicatoren.
Meestal zijn deze gebaseerd op objectief meetbare omgevingsfactoren. Maar soms
zijn ook meningen, opinies en belevingen opgenomen.
Leuven wordt zowel doorheen de tekst als in de cijfergegevens steeds vergeleken met
Vlaanderen in zijn geheel en met de groep van de dertien Vlaamse centrumsteden: Aalst,
Antwerpen, Brugge, Genk, Gent, Hasselt, Kortrijk, Leuven, Mechelen, Oostende, Roeselare,
Sint-Niklaas en Turnhout. Deze centrumsteden telden op 1 januari 2002 1.469.275 inwoners.
Leuven neemt met zijn inwonersaantal...
15.
Return on Services: Het Optimaliseren van Investeringen in Klanttevredenheid - STREUKENS, Sandra
Return on services is een recent ontwikkelde methode om klanttevredenheidsonderzoeken uit te voeren. De return on services methode onderscheidt zich van andere methoden voor kwaliteitsonderzoek door zijn klantgerichte, holistische, en strategisch georiënteerde benadering. Klantgericht heeft betrekking op de manier waarop kwaliteit gemeten wordt, namelijk door de verschillende dienstverleningsfacetten die centraal staan bij de interactie tussen de klant en de dienstverlener. Holistisch duidt in deze context op het feit dat er niet alleen gekeken wordt naar de kwaliteitspercepties als een op zichzelf staand gegeven, maar ook naar de invloed die deze kwaliteitspercepties hebben op de vorming van cruciale gedragsindicatoren zoals onder...
16.
Insights into the process of changing sourcing strategies - FAES, Wouter; Matthyssens, Paul
Structured abstract
Purpose: To identify the motivations driving the process of changing sourcing strategy from single sourcing to multiple sourcing or vice versa.
Methodology/approach: Ten cases of sourcing strategy change were investigated. A qualitative research method is used to uncover the richness of these change processes.
Findings: Most of the advantages and disadvantages stated in the literature were confirmed. Identical objectives (cost cutting and quality improvement) were present in all cases, although changes took place in opposite directions. Contextual factors, such as standardisation and supplier base reduction efforts shape purchasing strategy more than previously thought. The dynamic nature of the product life...
17.
Analyzing factorial experimental data using PLS: an alternative approach and application in an online complaining context. - STREUKENS, Sandra; Wetzels, Martin; Daryanto, Ahmad; de Ruyter, Ko
Structural equation modeling (SEM) can be employed to emulate more traditional analysis techniques, such as MANOVA, discriminant analysis, and canonical correlation analysis. Recently, it has been realized that this emulation is not restricted to covariance-based SEM, but can easily be extended to components-based SEM, or partials least squares (PLS) path analysis (Guinot et al. 2001; Tenenhaus et al. 2005; Wetzels et al. 2005). In this paper we will apply PLS path analysis to a fixed-effects, between-subjects factorial design in a online complaint handling context. The results of our empirical study reveal that satisfaction with online recovery is determined by both...
18.
Innovation patterns in manufacturing and services: sectoral-determinism or strategic-choice? - TIRI, Marc; PEETERS, Ludo; SWINNEN, Gilbert
This paper presents the results from a multivariate (factor and cluster) analysis of the variation in innovation processes of manufacturing and service firms. Using data from the third Community Innovation Survey for Flanders (Belgium), a set of seven clusters of firms that are to be interpreted as innovation patterns or innovation strategies is identified. Two major findings emerge: (i) the sectoral determinism of innovation does not hold true for Flemish firms, since multiple innovation strategies seem to co-exist within the same industry; (ii) firms in the service industry seem to form a separate, low-profile innovation cluster. The latter finding may,...
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