Document Server@UHasselt
(3.246 recursos)
Repository of the University of Hasselt containing publications in the fields of statistics, computer science, information strategies and material from the Institute for behavioural sciences.
Mostrando recursos 1 - 20 de 21
1.
Using Fuzzy Set Theory to Assess Country-of-Origin Effects on the Formation of Product Attitude. - BRIJS, Kris; VANHOOF, Koen; BRIJS, Tom; Karlis, D.
Several researchers on country-of-origin (coo) have expressed their
interest in knowing how consumers emotional reactions toward coo-cues affect
product attitude formation. This paper shows how Fuzzy Set Theory might
serve as a useful approach to that problem. Data was gathered by means of selfadministered
questionnaires. Technically, orness of OWA-operators enabled us
to distinguish consumers expressing highly positive versus less positive emotions
toward coo. It appeared that this variance in emotional estate goes together
with a difference in aggregating product-attribute beliefs.
2.
Unravelling country-of-origin: Semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effects - BRIJS, Kris
Numerous academics and marketers are sceptical about the relevance of research on country-of-origin (coo) effects. This criticism is based on a series of studies suggesting that coo-cues are of no more than marginal importance as determinants of people's attitudes towards foreign-sourced products. More specifically, this criticism is directed towards studies focussing on the relevance of a coo's more general environmental conditions (like for instance its cultural identity, political climate, geography, religion, language, national history, etc.). Additionally, the theoretical status of the coo-field as a whole has frequently been questioned for its lack of solidity and transparency. Our study intends to...
9.
Unravelling country-of-origin: Semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effects - BRIJS, Kris
Numerous academics and marketers are sceptical about the relevance of research on country-of-origin (coo) effects. This criticism is based on a series of studies suggesting that coo-cues are of no more than marginal importance as determinants of people's attitudes towards foreign-sourced products. More specifically, this criticism is directed towards studies focussing on the relevance of a coo's more general environmental conditions (like for instance its cultural identity, political climate, geography, religion, language, national history, etc.). Additionally, the theoretical status of the coo-field as a whole has frequently been questioned for its lack of solidity and transparency. Our study intends to...
13.
Using Fuzzy Set Theory to Assess Country-of-Origin Effects on the Formation of Product Attitude. - BRIJS, Kris; VANHOOF, Koen; BRIJS, Tom; KARLIS, Dimitris
Several researchers on country-of-origin (coo) have expressed their
interest in knowing how consumers emotional reactions toward coo-cues affect
product attitude formation. This paper shows how Fuzzy Set Theory might
serve as a useful approach to that problem. Data was gathered by means of selfadministered
questionnaires. Technically, orness of OWA-operators enabled us
to distinguish consumers expressing highly positive versus less positive emotions
toward coo. It appeared that this variance in emotional estate goes together
with a difference in aggregating product-attribute beliefs.
15.
Web 2.0: Van installatie tot implementatie - Awouters, V.; Bollen, R.; CUSTERS, Giedo; Jans, R.; Jans, S.; Jacobs, L.
Het internet wordt door grote maatschappelijke geledingen in de meest uiteenlopende toepassingen gebruikt. Online bankieren, aankopen, reizen boeken en belastingaangiftes invullen zijn nog maar enkele voorbeelden. Ook in het onderwijs zijn elektronische leeromgevingen, zoals Blackboard, Dokeos, Moodle, Smartschool , … alom tegenwoordig. Daar waar gedacht of gehoopt werd dat de inzet van ICT-tools spontaan een positief effect op het innovatieve karakter van opleiden zou hebben, is dat tot op heden echter uitgebleven. Vandaag worden een aantal internet-toepassingen, zoals bv. Youtube, Flickr, Wikipedia, … ook zeer intensief gebruikt. Deze internet-toepassingen kenmerken zich door het aanbieden van een globaal kader, dat dan...
18.
e-Learning readiness in organisations. Case healthcare. - SCHREURS, Jeanne; GELAN, Anouk; SAMMOUR, George
e-Learning is a good opportunity for companies to up-skill their employees and to meet the demands of lifelong learning but the implementation of it needs to be well prepared and managed because it takes often high investment costs both on the financial and the organisational side. That is why it is important for a company to know if it is e-learning ready. E-readiness and e-learning readiness are already well covered in literature and several theoretical models are suggested. We developed an e-learning readiness measurement instrument based on these models. We used it as a survey instrument to conclude about the...
19.
Naar een evidence-based en doelgroep-specifieke verkeerseducatie - BRIJS, Kris; Ruiter, Rob; BRIJS, Tom
Het ontstaan van ongevallen is een uiterst complex fenomeen dat ingebed is in een context waarbij drie verschillende componenten constant op elkaar inwerken (Wierwille et al. 2002). Deze drie componenten worden traditioneel benoemd als (1) de mens, (2) het voertuig en (3) de omgeving, een term die hier ruim dient opgevat te worden met ondermeer aspecten zoals infrastructuur, wegbeeld, andere weggebruikers, wetgeving, tijdsdruk, etc. Volgens het Swiss Cheese Model van Reason (1997) komt een maximaal doeltreffend veiligheidsbeleid neer op een systeembenadering waarbij men aandacht schenkt aan ieder van deze drie componenten en poogt een ‘nultolerantie’ na te streven inzake het...
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