Recursos de colección

HKUST Institutional Repository (12.074 recursos)

Repository of Hong Kong University of Science and Technology. Managed by the HKUST Library.

MARK Master Theses

Mostrando recursos 1 - 8 de 8

  1. Deceptive advertising and consumer online review

    Xu, Sheng
    Theses (M.Phil.)--Hong Kong University of Science and Technology, 2013

  2. Persistent preferences : effects of freedom to choose on subsequent choices

    Chan, Wai-hing
    Thesis (M.Phil.)--Hong Kong University of Science and Technology, 2005

  3. The effects of marketing mix on brand equity

    Wang, Hua
    Thesis (M.Phil.)--Hong Kong University of Science and Technology, 2005

  4. Effects of fear arousal on memory for marketing stimuli

    Chan, Agnes Pui Yiu
    Thesis (M.Phil.)--Hong Kong University of Science and Technology, 2001

  5. Common vs. unique features : Which are more influential? and When?

    Wang, Jing
    Thesis (M.Phil.)--Hong Kong University of Science and Technology, 2000

  6. The effects of colour on time perception in computer mediated environments

    Tripathi, Shashank D. P
    Thesis (M.Phil.)--Hong Kong University of Science and Technology, 2000

  7. Herding behavior and consumer decision making

    Lo, Alison King Chung
    Thesis (M.Phil.)--Hong Kong University of Science and Technology, 1999

  8. Exploring the cultural antecedents to consensus information usage

    Zhang, Yinlong
    Thesis (M.Phil.)--Hong Kong University of Science and Technology, 1999

Aviso de cookies: Usamos cookies propias y de terceros para mejorar nuestros servicios, para análisis estadístico y para mostrarle publicidad. Si continua navegando consideramos que acepta su uso en los términos establecidos en la Política de cookies.