DIALNET OAI Articles
Dialnet (Difusión de Alertas en la Red) es una plataforma de recursos y servicios documentales, cuyo objetivo fundamental se centra en mejorar la visibilidad y el acceso a la literatura científica hispana a través de Internet.
Web 2.0 y Turismo. Un estudio de caso en hoteles de Córdoba - Cañero Morales, Pablo M.; Orgaz Agüera, Francisco; Moral Cuadra, Salvador
Internet has become a key element in any economic activity, but to do so requires constant updating due to its various changes. Thus, within tourism, has appeared what is known as Web 2.0, allowing direct interaction between different companies, organizations and/or users, especially from social networks. In this sense, and in the tourism sector, hotels are the ones with the strongest position, because of their high interaction with internet. The purpose of this study is to analyze a series of factors related to the presence of the hotels in the city of Cordoba (Spain) in what is known as Web...
El impacto de las nuevas tecnologías en el sector turístico: aplicación de la realidad aumentada al turismo cultural - Fernández Alles, María Teresa; Cuadrado Marqués, Ramón
The close relationship between tourism and technological innovation has generated a significant range of possibilities for tourism companies and tourist destinations in its efforts to provide a richer experience to tourists. In this sense, augmented reality has become one of the most important technological advances in recent years.
Augmented reality is an effective and relevant communication tool through which it is possible to publicize tourism resources; hence its use in this sector and particularly its application to cultural tourism has become an added value to raise awareness of the historical and cultural heritage of a destination.
Given these considerations, in this paper...
Cine y turistas en la Andalucía previa al "Boom" de masas: así lo veíamos, así nos veían - Puche Ruiz, Maika
During the 50�s, the literary myth of romantic Andalusia was adapted into films, showing gradually the tourist experience in Spain. These films were shot from the point of view of local and international directors, according to the collective imaginary
ascribed to foreigners, in order to capture the famous Andalusian and Spanish �difference�.
The tourists pictured in these films were still scarce and they would meet Spaniards at the very heart of an autarchic, underdeveloped and stereotyped country. These films praised national attributes in a magical and unique Andalusia (�The goblin of Jerez�, �Everything is possible in Granada�), reproduced a comical, roistering and...
Responsabilidad social corporativa (RSC) y rentabilidad financiera (RF) en el sector turístico - Jiménez Jiménez, María del Amor; Gessa Perera, Ana; Irimia Diéguez, Ana Isabel; Morales Márquez, Sara; Ruiz Jiménez, Antonio
Although Corporate Social Responsibility (CSR) is seen as a key strategic element in business management, there is a scarcity of research in the tourism sector and there are still no conclusive studies regarding its relationship with profitability (Miras et al., 2010; Fernández y Cuadrado, 2011). The aim of this study is to analyze the connection between the effective application of the principles of CSR and the financial performance in the Spanish tourism sector. Those Spanish hotel companies owning the highest CSR rates, have been selected for the empirical research. The variables used for this analysis to years 2010 and 2011...
¿Afectan las últimas modificaciones relativas al tipo en el Impuesto sobre el Valor Añadido al sector turístico? - Cubiles Sánchez-Pobre, Pilar
The author studies the impact of the last modifications in VAT rates on the tourism sector in Spain. Although, theoretically, the changes were not going to affect this sector due to its importance for Spanish economy, the truth is that the increase in VAT rates and the exclusion of some goods and services from the reduced rate, introduced by the Royal Decree-law 20/2012, of 13 July, have, directly as well as indirectly, affected it. Firstly, the exclusion of mixed services could imply a higher price or a loss of profits for the industry. Secondly, the change in the rate applicable...
Patrimonio - Turismo - Blog: el triangulo de un guía turístico - Abril Sellarés, María; Azpelicueta Criado, María del Carmen; Sánchez Fernández, María Dolores
The fascinating turn of information technology and the introduction of new forms of communication make the traditional model to obtain documentation and to communicate either, totally new. More and more tourist travel aim consumption spaces and tourist experiences, not only with equipment and resource base but, it is necessary to experiment and learn ( (Marrero,J.R.; González, M; Santana, M., 2009). A tourist guide can help reach these new goals but he has to achieve must be more and better informed than before. Thanks to the Internet has achieved a level at which users become creators and, at the same time,...
Turismo religioso y destinos maduros. La gestión turística de dos catedrales: Palma de Mallorca y Barcelona - Abril Sellarés, María; Azpelicueta Criado, María del Carmen; Sánchez Fernández, María Dolores
In young tourist destinations create services and products can get to it relatively simple thanks to the predisposition and assimilation from other destinations. However, in consolidate destinations it�s necessary to look for new proposals to set new goals and deliver innovative versions management products and services, because they usually have well established services which attract large number of tourists. Both (young and consolidate destinations), trying to satisfy the demanding and increasing more varied tourist demand, an added new challenges: The diversification of products, the increase of the average expense of the tourist and the reduction of the seasonal nature (IDOM,...
Measuring efficiency of the youth hostel sector in Andalusia using an adapted dea model - Agabo-Mateos, Félix Luis; Escobar Pérez, Bernabé; Lobo Gallardo, Antonio
This study measures the efficiency of the Youth Hostel sector in Andalusia by carrying out Data Envelopment Analysis (DEA). Management efficiency data has been gathered on all Andalusian Public Youth Hostels from 2003 to 2012. The results reveal that there are significant differences in efficiency. It is expected that the empirical study can provide useful information for future managerial improvement in this sector.
Disrupción en el uso de la web 2.0 en los hoteles independientes - Camacho Mateos, Javier; Ríos Martín, Miguel Ángel; Martín-Velicia, Félix A.
The Web 2.0 technologies is sometimes not at all clear, when you have to show as a greater or lesser use of social media, negative or positive affect on improving the way online reputation. This time, the study shows a unique case, where a property of the city of Seville, has occupied in the past two years the number one spot on Tripadvisor, making little use of this social networking on the Web 2.0. Singular that the use made of these technologies to stay in first place this is not always the most appropriate, and often produces a certain level...
PYME dedicada a las bodas: un modelo turístico diferente - Espartero Vázquez, Aurora; Vázquez Bermúdez, Isabel
The idea of a more practical, also experiential (based in the experience achievedby performing activities), aimed to spend our leisure time in an attractive manner, but at the same time, tourism is getting us to serve other purposes as a new
form of tourism. In this case, to go to a brides social club and participate in all activities proposed (like tourism) is a good example of this definition. Sevilla is the city where study the social impact that would result in the implementation of an enterprise of these characteristics.
La docencia de las competencias TIC en el grado en turismo: la perspectiva del empresario turístico - Campón Cerro, Ana María; Alvarado Corrales, Eduardo; Hernández, J.M.; Folgado Fernández, J. A.; Rodríguez García, José Manuel; Mariño, J.A.; Mariño Romero, J. M.
The New Information and Communication Technologies (ICT) have a relevant role in the tourism industry, that has to be reflected in the professional skills of its human capital. The appearance and evolution of ICT represent a great change in the tourism environment, which has an impact on the curriculum of the Degree in Tourism. Studies advocate a more practical and active approach to the teaching in ICT context, proposals that are included in new curricula of the European Higher Education Area (EHEA). In discussion forums about tourism professions, ICT appear as the most important skills for these professionals. But also...
El turista rural español y sus niveles de satisfacción y lealtad hacia los destinos de turismo rural - Alves, Helena Maria Baptista; Campón Cerro, Ana María; Hernández, J.M.
Rural tourism has had a strong development both nationally and internationally in recent years. As tourism phenomenon has been widely studied, being relevant studies about its demand and the profile of the rural tourist, that allow make a suitable tourism product for the needs, motivations and requirements of this tourist. Therefore, a successful tourism product, since this tourist is very specific, who appreciates the tranquility of rural areas, its authenticity, its natural and cultural heritage, as well as the possibility to have a quality and personalized experience. The aim of this work focuses on an assessment of the levels of...
Medición de la opinión de los clientes de hoteles desde la perspectiva de Revenue Management - Castro Vázquez, Miguel; Chávez Miranda, María Esther
The paper focuses on the study of information published on internet opinion sites to apply Revenue Management at the hotel. For this purpose, the indicator variables of customer satisfaction are determined from the customer reviews published in two
specialized web: Booking and Tripadvisor. From Revenue Management point of view, a positive experience discussed in a distribution and communication channel such as the Internet can increase the number of travelers who prefer a particular hotel. Furthermore, these positive reviews generate a quality image in the mind of the potential customer making it less sensitive to price and allow obtaining more benefit in...
El perfil del turista de eventos culturales: un análisis exploratorio - Folgado Fernández, J. A.; Hernández, J.M.; Duarte, Paulo Alexandre Oliveira
Cultural tourism and related touristic events are increasingly promoting destinations in a market where competitiveness among cultural settings is getting stronger. Cultural events are considered by tourists as a distinguishing factor, able of influencing the decision process and potential loyal behaviours towards a destination. This aspect encourages local managers to apply new strategies in order to get a better market positioning.
The main aim of this research is to analyse the profile of cultural tourists. To achieve this goal an empirical and quantitative work has been carried out. 611 structured questionnaires have been collected from tourists attending two renowned events
Hoteles nuevos de 5 estrellas en Madrid: su futuro según los tests de Altman - Millán Aguilar, Adolfo; Sevillano Martín, Francisco Javier
Hotel companies in Spain have highly increased since the 90�s. Talking about Madrid, 13 new 5 stars hotels have been established since then.
According to real situation of tourism in Madrid, with a continuous decrease in the
number of tourists and rooms occupied since 2008, it is necessary to question how is
their future viability going to be, and, specially, if there is a risk of bankrupt.
In order to answer our question, we have consider to apply Z1 and Z2 Altman test to financial information of accommodation companies since 2007, and compare results with equity funds for next years. By doing it, we...
Un análisis de las amenazas del cambio climático en República Dominicana desde una perspectiva turística - Orgaz Agüera, Francisco; Ortega Fraile, Francisco José
Climate change is becoming a major environmental problem for Humanity, and as such, it could cause changes in the behavior of people. Among these changes are those related to tourism, because many geographic areas will change their climate and part of its
territory, which will produce various changes in tourist supply and demand. Dominican Republic is a country consolidated in sun and beach tourism, although in recent years there have been new types of tourism that are configured as an important tool for socioeconomic
development. However, this country is among the main destinations most vulnerable to climate change. The purpose of this...
El paso de las noches seguras a las noches de calidad: La reducción de riesgos en Cataluña - Parés Franquero, Óscar
La noche y el ocio son primordialmente los espacios en los que se
dan por parte de los jóvenes los primeros contactos con el alcohol
y otras drogas. Por esta razón, el Departamento de Salud ha desarrollado
a lo largo de los últimos 15 años una línea estratégica de
investigación e intervención en el ámbito del ocio nocturno, puesto
que se trata de un espacio idóneo para la intervención preventiva de
Los proyectos desarrollados en este ámbito disponen de un conocimiento
directo de la realidad de la noche, de los jóvenes y de los
consumos. Estos pueden actuar con cierta anticipación para reducir
las conductas de riesgo asociadas...
Programa de reducción de riesgos de consumo de sustancias psicoactivas en espacios de ocio nocturno: "Proxecto creative" - Montero Gómez, Ángeles; González Romero, Pablo
The prevention on drug consumption was traditionally based on
biased messages by which the individual was told what is good or
bad for him. Thus, prevention was in a pre-scientifi c state, to be guided
more by good intentions and prejudice than by scientifi c evidence.
Reducing risks and harms of psychoactive substances from
the fact that drug use is a continuous phenomenon in the history of
humanity which shows no signs coming from over and that is with
this reality that we must work from a scientifi c and not moralistic
basis. From this paradigm is considered that the person is responsible
for herself and free to decide...
Programa "Tú decides": Prevención y dinamización juvenil en contextos de ocio nocturno - Montalvo Ortega, Juan Francisco
The programme "Tú decides" (You decide) it is an itinerant device in
areas of night leisure, which is carried out by four educators trained
for this kind of work.
This resource is directed to young people from 14 to 30 years
old. The educators offer information and advice about some substances
and their risk of consumption. They also give information about
associated risks (for example healthy sexuality, driving, fi ghts...),
detection and derivation of under-18s in risk situation, information
about different options of healthy leisure, training and support depending
on their needs, requests, alternative activities promoted by
themselves, etc. This device also intends to give information about
the matter to the...