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DIALNET OAI Articles (920.937 recursos)

Dialnet (Difusión de Alertas en la Red) es una plataforma de recursos y servicios documentales, cuyo objetivo fundamental se centra en mejorar la visibilidad y el acceso a la literatura científica hispana a través de Internet.

Mostrando recursos 101 - 120 de 21.757

  1. La jerarquización cognitiva de las entidades en la ontología satélite del crimen organizado y el terrorismo en FunGramKB

    Carrión Delgado, Gracia; Felices Lago, Angel Miguel
    FunGramKB 1 es una base de conocimiento léxico-conceptual multipropósito y multilingüe, diseñada para su aplicación en tareas de procesamiento del lenguaje natural (Periñán y Arcas 2004; Mairal y Periñán, 2009). Su estructura modular refleja tres niveles independientes de conocimiento (léxico, gramatical y ontológico), pero relacionados entre sí, lo cual permite aplicar la base de conocimiento a labores de traducción automática o de razonamiento artificial en diversas lenguas (Periñán y Mairal, 2010), en función de un módulo conceptual compartido por todas las lenguas. Así, la Ontología está compuesta de dos estructuras: un módulo de propósito general (la ontología nuclear) y varios módulos terminológicos de dominios específicos. La presente contribución...

  2. Publicidad social en Uniradio: realidad o ficción

    Valor Rodríguez, Lorena; González Mairena, Manuel
    There are groups that actually appears in the mass media as object but not as subject: inmigrants, poors, infancy, volunteering, education,� In these article we will observe the social advertising campaing �Real or Fiction�, produced by Uniradio, the Radio of the University of Huelva, during the season 2008-2009. With this proposition the University radio station make that the people of these groups played the leading role, they explained their real live in own words. The next lines will study the functions of the no-commercial advertising

  3. Stakeholders y diálogo ético en las empresas de comunicación

    Orozco Toro, Jaime Alberto
    This research takes as its object of study the United Nations Global Compact reports sent by media companies in Spain and Latin America. Our analysis assesses the role of the stakeholders and the activity that the enterprises have with them, in order to see whether management framework of CSR is actually given an ethical and transparent dialogue between the company and its stakeholders interest.

  4. La autorregulación como mecanismo de control ético de la creatividad publicitaria: el Copy- Advice

    Orbea Mira, Jesús; Lopez-Berna, Sonia; Fernández Poyatos, María Dolores
    Advertising is subject to the observation of a series of laws and standards regulating the relationships between the parties involved: advertisers, agencies, the media and consumers. Furthermore, professionals in the sector, in an attempt to raise public awareness of the ethical dimension of their professional activity, support self-regulation as a complementary measure. Whilst those comprising an agency�s creative team are not the only ones responsible for the content of advertising, and thus for its observance of ethical standards, they do form the visible actors in this communication process, since it is their responsibility to codify the messages which reach the...

  5. La buena praxis como elemento definitorio de una profesión: la ética en la publicidad

    Lopez-Berna, Sonia; Martín Llaguno, Marta; Papí Gálvez, Natalia
    The concept of profession is inseparably linked to good praxis; not in vain, one of its principal defining aspects is the idea of �service to society�. Thus, regulation of a defined field of activity, implying observance of and compliance with the standards articulated in a professional code of conduct, becomes the safeguard of a profession. The aim of this paper is to discuss the current debate surrounding the concept of �profession� versus �occupation�, within the context of sociological theories of professions. Firstly, we explore the concept of profession, examining its essential attributes and then delve into the profession of advertising,...

  6. El consumidor ante la publicidad ilícita en los medios de comunicación

    Vicente Domínguez, Aída María de
    The study object is to define the legal and deontological limits of the publicity. Limits, that to vulneradose can be demanded by the consumer, who can be a very effective tool to palliate this infraction. In the development of the communication, the norms are exposed that do not have to infringe the advertising ones, as well as, the right of the consumer before the illicit publicity. Later, this work contributes an analysis of the claims of the consumers to Automatic control in the 2009.

  7. Códigos éticos y fotografía de prensa

    Franquet dos Santos, Miguel
    Trough a critical and comparative study of some of the main codes of ethics set up in Portugal, Spain, France, United Kingdom and United States of America we have tried to find out to what extent these mechanisms may help photojournalism to face some of its future challenges. Results have shown that in general the codes of ethics still neglect the importance and specificity of visual information.

  8. A Autorregulaçao no serviço publico de radio portugues- ocas de Provedor do Ouvinte

    Bonixe, Luís Rodrigues
    Ao serviço público de rádio em Portugal estão atribuídas diversas obrigações que pretendem garantir a existência de um quadro de diversidade e pluralismo na informação e programação. É, por isso, num quadro de responsabilidade dos média públicos e enquanto incentivo à auto-crítica no serviço público de rádio que deve ser inserido o Provedor do Ouvinte da rádio pública, criado em 2006. No presente artigo analisamos a prática dos provedores da rádio pública portuguesa (2006-2010), partindo dos relatórios e programas produzidos e focalizando o olhar nas competências do serviço público.

  9. Terrorismo financiero. El discurso de los mercados en los medios de comunicación

    Toledano Buendía, Samuel
    The so-called markets, as the current news main character, have taken advantage of democratic institucions� damage in order to set up the public policies for the whole citizenship. Banks, investors and rating agencies are disguised under a concept which enable them to provide to the public opinion a discourse full of rumours and speculations. As long as they are presented as forecasts, these actors manage to implement the neoliberal model. Information, instead of providing a accuracy knowledge of the financial system, becomes markets suitable tool, in order to spread fear and alarm within society and to subvert democratic order. This...

  10. ¿Periodistas contra periodistas? Análisis crítico- constructivo de las propuestas de regulación de las principales organizaciones periodísticas españolas

    Jiménez Gómez, Eva
    This paper analyzes the draft of the Law on Guarantees of the Right to Information of Citizenship, sponsored by the Forum of Journalists� Organizations, and the ninth version of the draft Statute of the Journalist, developed by the Federation of Journalists� Associations in Spain. The comparison of both documents will clarify what the main obstacles are that hinder the establishment of a unified proposal from Spanish journalists, as well as establish guidelines that promote consensus, a key factor in obtaining the political support they wish for.

  11. Notas sobre la crisis del grupo Prisa y el papel de los periodistas. Primeras repercusiones de la venta de Cuatro y el cierre de CNN Plus

    Martín Ávila, Antonio Javier; Nogales Bocio, Antonia Isabel
    The Spanish giant PRISA is harassed nowadays by a very big economical crisis and immersed in a spiral of sales, disinvestments and mergers. The merger of the channel Cuatro with Telecinco, the loss of important percentages in Digital Plus and the publishing house Santillana or CNN's closing are only some consequences of the delicate economic situation that the group crosses. We try to investigate the impact that this type of managerial movements has on the paper that the professionals have to recover, and to penetrate this way into the influence of the communication structure in the ethical responsibilities of the...

  12. Autocontrol y enseñanza de la ética periodística: convergencias de cinco países andinos

    González Portela, María Luján
    El estudio de los mecanismos de autocontrol de Perú, Ecuador, Colombia, Venezuela y Chile, especialmente de su deontología, y el análisis del enfoque con que se enseña la ética periodística en 151 universidades, demuestran que desde las últimas décadas del siglo XX se está produciendo un salto conceptual desde una libertad de prensa entendida como privilegio de unos pocos a la idea de derecho a la información, fundamento del autocontrol. Éste reivindica y exige la participación de las audiencias y contribuye a la construcción de ciudadanía, lo cual resulta crucial para las jóvenes democracias de la región.

  13. Dilemas éticos y discursividad en el fotoperiodismo

    Martínez Cousinou, Pablo
    In this article we approach the role of the photographic image in the informative context and its relation with the ethics of communication. We start from the existing concept of documentary, meaning the narration of the significant aspects of a given reality. In doing so, we take into account both the context of the current economic crisis and the radical transformation experienced by the mass media in the last decade. Based on this, we analyze the ethical aspects underlying both the documentary photography and photojournalism in relation with current problems, such as media concentration, the increasing absence of nominal graphical...

  14. Transiciones juveniles de ida y vuelta en Extremadura: Estudio de caso sociológico sobre jóvenes y precariedad vital

    Urraco Solanilla, Mariano

  15. Líneas de investigación en el área de Historia Moderna: Demografía Histórica e Historia de la Familia

    Tovar Pulido, Raquel

  16. La expresión oral y su tratamiento en los textos escolares

    Suárez Ramírez, Miriam

  17. Distribución territorial de competencias, estatutos de autonomía y derechos sociales

    Soriano Moreno, Silvia

  18. Patrones de apego y su papel en los trastornos de la conducta alimentaria

    Serrano Pulido, Julia

  19. Sonidos del pueblo: Análisis de caso de la historia musical del un área rural

    Seco Arnegas, José Antonio

  20. Efectos de los antioxidantes sobre la fisiología celular

    Santofimia Castaño, Patricia

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