Recursos de colección

The KnowledgeBank at OSU (80.208 recursos)

Knowledge Bank contains collections of presentations, publications and reports related to Ohio State University.

Business

Mostrando recursos 1 - 20 de 106

  1. The Mindful Consumer: The Effect of Mindful Meditation on Recall of Advertisements

    Palma, Landon
    Originating as a concept from Buddhist psychology, mindfulness has found its way into countless clinical and social psychology journals. Much of the research has shown both short and long-term effects of mindfulness on sustained attention, emotional regulation, and attention switching. Mindfulness has been shown to have a substantial impact in these areas, but research on how mindfulness impacts consumer behavior is limited. As such, this work explores how mindfulness impacts an important aspect of consumption: consumers' memory. Specifically, we examined whether meditation induced mindfulness affects consumers ability to recall details from advertisements such as brand name, product attributes, and other...

  2. The Interactive Effects of Home Ownership and Housing Prices on Asset Allocations

    Li, Jiaxuan
    Finding the optimal portfolio construction has in recent years been a trendy topic among institutional and individual investors. Since the housing bubble of 2007, researchers have paid more attention to the relationship of housing markets and the financial world to take advantage of how these relationships affect investment decisions. Many relevant types of research led to an important question that this research is trying to investigate: when housing prices move, how investors with different housing status make asset allocation decisions? By incorporating housing-related data as well as non-financial factors such as age, sex, income level, among other controls, this research...

  3. The Impact of Star Power and Team Quality on NBA Attendance

    Li, Zhuo
    As data analytics has improved rapidly in the past decade, sports analytics is playing a more crucial role in the sports industry. Professional sports leagues like the NBA and MLB have utilized on-field analytics to improve the performance of teams and players. At the same time, team managers use off-field analytics to gain insights on the business side. As a direct indicator of ticket sales, attendance is an important area to study. Many factors affect attendance, but the influence brought by each factor is different. The purpose of this research is to show the impact of star power and team...

  4. Comparison of Three Volatility Forecasting Models

    Zhu, Yunying
    Although forecasting volatility is an important component of assessing financial risks, it is difficult for many investors because most methods require advanced mathematical knowledge. However, there are two types of time-series models, generalized autoregressive conditional heteroskedasticity (GARCH) (1,1) and exponentially weighted moving average (EWMA), that can be used by investors with only basic training. Furthermore, the implied volatility indexes launched by the Chicago Board Options Exchange (CBOE) provide investors with a direct assessment of market volatility. However, it is unclear which of these three models is best for individual investors. To find out which of these three is the best...

  5. Analysis of the Fee Structure and Expense Ratios of U.S. Equity Mutual Funds

    Evan, Lingrel
    A plethora of research exists showing the relationship between a mutual fund's performance, in the form of its percentage return to investors, and a fund's expense ratio. Existing research, by Hooks (1996), Haslem, Baker, and Smith (2008), and Bello and Frank (2010), show across different samples and controls that funds with higher than average expenses under-perform compared to those with a lower ratio. With this being the case, how do mutual funds justify having a higher than average expense ratio and what are the actual factors of a fund that determine this ratio? This is a major gap in mutual...

  6. International Student Perceptions of Leadership and Involvement on Campus

    Horvath, Rachel
    As the international student population on college campuses has grown over decades, it has become vital that universities improve their understanding of these students' values to better serve their specific needs. In this paper, perceptions held by international students regarding involvement and leadership in student organizations will be explored through a survey of undergraduate students at the Fisher College of Business. The objective of this research is to analyze factors that relate to emphasis placed on involvement and leadership by both domestic and international students pursuing business degrees. Specifically, we focus on how involvement in student organizations and on-campus activities...

  7. Density of Innovation for Combined Statistical and Metropolitan Areas within the United States

    Horen, Samuel
    From a macro perspective, cities across the world are constantly competing to become sticky places by attracting and retaining the best available people and businesses. To remain competitive in this era of rapid technological change and development, city officials and planners have placed a large emphasis on creating innovative environments. This paper hypothesizes that cities with higher population densities are more successful in such attempts, and evaluates whether or not a relationship exists between population density and innovation. To examine this relationship, USPTO patent data from the years 2000-2015 and R&D spending data from the year 2013 are compared against...

  8. An investigation of alignment of time-to-ship offerings and consumer value in ecommerce

    Rangel, Anthony
    Ecommerce businesses are racing to offer competitive delivery times to meet consumer demand under the assumption that shorter delivery time is better for consumers. The fundamental question of this study is whether consumers are receiving ecommerce items when they most value them. The studies of Chou (2014) have confirmed, in agreement with Zeithaml et al. (1996), Ruyter et al. (1998), Wong and Sohal (2003), and Aydin and Özer (2005), that service quality positively influences customer loyalty. This past research has further shown that customers prefer home-delivery options, which increase likelihood for repeated consumption, with the range of service offerings ranked...

  9. Key Skills and Attributes Desired of Undergraduate Business Hires

    Arida, Elena
    Job candidates spend time considering what qualities they should market to potential employers. There is a fair amount of research surrounding Key Skills and Attributes (KSA) businesses look for when hiring MBA graduates, however, this research is lacking at the undergraduate level. This project will expand upon the existing research by focusing specifically on jobs being filled by undergraduates. To this end, this project explores KSAs employers look for in recent undergraduate business potential hires, and how those hiring goals differ between employers by industry. This was accomplished by compiling job descriptions posted in FisherConnect, the Fisher College of Business'...

  10. The Perfect Post: Experiential Posts Increase Consumer Engagement on Social Media

    Schaefer, Emily
    Social media's popularity has grown steadily for both consumers and advertisers through its visual nature and interactive design. To gain interest and engagement, marketers have used a variety of tactics on social media, from more traditionally ad-like material posts to a variety of experiential posts that attempt to capture the lifestyle the brand is attempting to emulate. Past research has proven that consumers talk more about experiences than material objects. This research aims to determine whether experiential posts lead to more consumer engagement with a brand on social media. This is achieved by analyzing the effect of logo inclusion, brand...

  11. Transportation and Distribution of Food Banks and Pantries

    Wu, Yidi
    According to data from U.S. Department of Agriculture's report, Ohio had the third lowest food security across United States. To ease food insecurity, some non-profit, charitable organizations, such as Food Banks and Pantries, distribute food to those who have difficulty purchasing enough to avoid hunger. They act as food storage and distribution depots for smaller agencies in different locations. Although there are many agencies offering food, some people still do not have access to this food because of consumer's transportation constraints or the organization's distribution schedule. The purpose of this research is to identify factors related to food insecurity and...

  12. Complacencies That Arise in an Established Sales and Operations Planning (S&OP) Process

    Milacek, Harrison
    The sales and operations planning process, or S&OP, is how businesses work cross-functionally to synchronize supply and demand to efficiently source, produce and distribute their products. While this business process is extremely important to a firm's bottom line, it is still a relatively new planning approach. Most of the currently available knowledge on S&OP focuses on the initiation of the process in the business with little research on how to continuously improve the process beyond high-level benchmarking. The purpose of my research is to build an enhanced understanding of where companies with a mature S&OP business process deviate from the...

  13. Influence of Exchange Traded Fund (ETF) Splits on Investor Behavior

    Estrel, Aaron
    Investors do not always behave rationally. Nominal share prices have been found to influence investor behavior and expectations about the future. One way to measure the impact of nominal share prices on investor behavior is through stock splits, as when they occur, underlying fundamentals do not change, only share price changes. Studies show mixed results on the impact of stock splits on liquidity, as measured by daily trading volumes. Additionally, research shows exchange traded funds (ETFs) have high tracking efficiency, as measured by deviation from net asset value (NAV). To expand on current research and determine the impact of splits...

  14. Emerging Growth Companies' Performance Under the JOBS Act

    Korn, Michael
    The number of public companies in the U.S. has steadily declined over the past two decades. To help reverse this trend and encourage small businesses to go public and receive funding, the U.S. passed the Jumpstart Our Business Startups Act, or JOBS Act, in 2012. This law helped small U.S. businesses go public by relaxing many of the typical securities regulations a public company would normally face. The part of the law that has gained the most attention is Title III, the CROWDFUND Act. This part of the law allows companies, called emerging growth companies, to use crowdfunding to issue...

  15. Telemedicine Interventions for the Prevention & Treatment of Cardiovascular Condition Management: Systematic Review and Meta-analysis

    Lovely, Jordan
    Technology has important effects on business operations in the medical field, and innovation plays a crucial role in sustaining health. One of these innovations is telemedicine, which broadly refers to the use of telecommunications technologies in medical delivery of care. This service allows for the remote diagnosis and management of patient's health, and has recently been employed to improve patient outcomes across a large scope of medical problems. The purpose of this research is to look into the success of telemedicine interventions in the prevention and treatment of cardiovascular disease management in patients, and to analyze whether these interventions bring...

  16. Does Social Media Presence Increase Consumer Trust in CPG Companies?

    Ross, Alexandria
    In 2014, 92% of marketers claimed that social media marketing was important for their business, and 80% indicated that their efforts increased traffic to their websites (DeMers, 2014). Moreover, social networks and apps are the highest area of investment for firms in the digital marketing sector (Tiago & Verissimo, 2014). The utilization of social media by companies is not only important to increase brand visibility, it also can play a huge role in how customers perceive the company, specifically, consumer trust. The goal of this research is to further understand the relationship between a company's social media presence and its...

  17. Examining the "No-Choice" Option in Choice-Based Conjoint Analysis

    Chwalek, Maggie
    Choice-Based Conjoint analysis (CBC) is a method used to determine how individual consumers value attributes of a product or service. The consumer selects the option he or she would be most likely to purchase among those presented, which includes a "no-choice" option. The "no-choice" option is an alternative within a CBC analysis that allows consumers to decide against purchasing any of the presented options. This no-choice option is necessary in order to correctly simulate real choices, but could be problematic if each consumer perceives this option differently (Allenby, et. al. 1995). The goal of this research is to provide a...

  18. The Impacts of the Affordable Care Act on Preventive Services among Racial Groups

    Li, Zili
    On March 23, 2010, President Obama signed the Patient Protection and Affordable Care Act, also known as the Affordable Care Act (ACA) or Obamacare, into law to reduce the cost of health insurance premiums. Part of the ACA provisions removed the cost-sharing requirements for a list of preventive services. Prior research has documented that more people are covered by health insurance after the implementation of the ACA. I sought to understand whether the ACA has affected racial disparities in utilizing preventive services. Data from the 2007 to 2014 Medical Expenditure Panel Survey was examined. The United States Preventive Services Task...

  19. The Connection Between Employee Health and its Affect on the Workplace

    Bacha, Michael F.
    Living a healthy lifestyle can affect your personal relationships, mental state, and overall wellbeing. Companies are beginning to take note of this impact and implementing policies and programs to facilitate healthy living styles for their employees. Whether it’s putting a workout facility in the office, offering healthier food options in the cafeteria, or outfitting desks with “stand-up” capabilities, many businesses are trying to improve their employee’s health. Fortune magazine estimates that currently only around 7% of US companies have a comprehensive promotion plan to encourage employees to live a healthier lifestyle. Should this percentage be increased? The purpose of this...

  20. Costs and Benefits of a Renewable Portfolio Standard in Florida

    Silberman, Max
    The purpose of this study is to assess the costs and benefits of issuing a renewable portfolio standard in Florida. A renewable portfolio standard (RPS) is a regulatory mandate that forces state utilities to sell a percentage of their electricity that comes from renewable energy. This results in an immediate to medium term increase in energy prices. Currently, only 29 states and Washington D.C. have adopted RPS’. A complex financial model was created to test different scenarios of a base case (assuming no RPS), 15%, 25%, and 50% RPS levels. For example, by year 2050, 15% of energy consumption will...

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