Recursos de colección

ORBi Open Repository and Bibliography (301.662 recursos)

In may 2007, the ULg's Administrative Board (joined in June 2007 by the FUSAGx) decided to create an institutional repository and defined a strong institutional self-archiving policy to increase the visibility, accessibility and impact of the University's publications (Board's decision). This decision led to the official launch, in November 2008, of the ORBi platform including both the Academic Bibliography and the Institutional Repository of the Wallonia-Europe University Academy.

Business & economic sciences => Marketing

Mostrando recursos 1 - 11 de 11

  1. More than Just Words. How the Communication Style Adopted by Brands Affect their Relationships with Consumers

    Grétry, Anaïs
    The overall aim of this dissertation has been to examine how specific aspects of brand communication style affect the ways in which relationships between brands and consumers form and evolve. A central research question has guided this dissertation: How, when, and why does the style of communication employed by a brand affect consumer–brand relationships? I have addressed this question with three sets of empirical investigations. In the first project, I investigated how adopting an informal (vs. formal) communication style affects brand trust and demonstrated that using an informal style either have a positive or negative effect on brand trust, depending...

  2. Why Customers do not Participate in Collaborative Consumption?

    Zwienenberg, Thijs; Hazee, Simon; Van Vaerenbergh, Yves; Faseur, Tine

  3. Etude des comportements spatiaux en matière d'achats des consommateurs wallons (MOVE)

    Vazquez-Parras, J; Jaspard, Mathieu; Devillet, Guénaël

  4. Les comportements spatiaux d’achat des ménages bruxellois

    Kasprzyk, Jean-Paul; Jaspard, Mathieu; Devillet, Guénaël

  5. Appareil commercial de Waremme : Quel positionnement stratégique dans un contexte de développement de la périphérie ?

    Vazquez-Parras, J; Jaspard, Mathieu; Devillet, Guénaël

  6. Indice de Vitalité des principaux centre ville de Wallonie

    Vazquez-Parras, J; Jaspard, Mathieu; Devillet, Guénaël

  7. Diagnostic du commerce en Wallonie

    Jaspard, Mathieu; Vazquez-Parras, J; Devillet, Guénaël

  8. Mise à disposition du logiciel LOGIC (Localisation et gestion des iplantations commerciales) dans le cadre du permis des implantations commerciales PIC en Wallonie. Gestion opérationnelle de la plateforme LOGIC

    Jaspard, Mathieu; Léonard, R; Vazquez-Parras, J; Devillet, Guénaël

  9. Analyse des potentiels de développement du secteur du Bricolage à Waterloo

    Vazquez-Parras, J; Devillet, Guénaël

  10. Burdens of Access: Understanding Customer Barriers and Barrier-Attenuating Practices in Access-Based Services

    Hazee, Simon; Delcourt, Cécile; Van Vaerenbergh, Yves
    Peer reviewed

  11. Burdens of Access: Understanding Customer Barriers and Barrier-Attenuating Practices in Access-Based Services

    Hazee, Simon; Delcourt, Cécile; Van Vaerenbergh, Yves
    Peer reviewed

Aviso de cookies: Usamos cookies propias y de terceros para mejorar nuestros servicios, para análisis estadístico y para mostrarle publicidad. Si continua navegando consideramos que acepta su uso en los términos establecidos en la Política de cookies.