Recursos de colección

ORBi Open Repository and Bibliography (319.770 recursos)

In may 2007, the ULg's Administrative Board (joined in June 2007 by the FUSAGx) decided to create an institutional repository and defined a strong institutional self-archiving policy to increase the visibility, accessibility and impact of the University's publications (Board's decision). This decision led to the official launch, in November 2008, of the ORBi platform including both the Academic Bibliography and the Institutional Repository of the Wallonia-Europe University Academy.

Business & economic sciences => Marketing

Mostrando recursos 1 - 20 de 21

  1. Customer participation in service recovery: A meta-analysis

    Van Vaerenbergh, Yves; Hazee, Simon; Costers, Annelies
    Peer reviewed

  2. Universal Design in Healthcare Servicescapes: Uncovering Multisensory Customer Experiences among Visually Impaired Pateints to Enhance Service Convenience and Customer Intimacy.

    Martens, Carmen; Delcourt, Cécile; Herssens, Jasmien
    Healthcare services are subject to huge challenges such as improving user experience while being (economically) sustainable. However, little attention has been dedicated on how to create adequate healthcare servicescapes through an optimal architectural design to enhance service convenience and customer intimacy. Hospitals often lack awareness for architectural experiences and can even create disabling situations: this is especially true for visually impaired patients as servicescapes heavily rely on visual components while those may not be (sufficiently) perceptible to visually impaired patients. After an extended customer journey throughout four hospitals, in-depth interviews with visually impaired patients are conducted to uncover obstacles met...

  3. Online Health Information Search: Patients’ Motivations, Information Search Behavior and Outcomes

    Lara-Quintanilla, Marta; Ates, Zelal; Duque, Lola C.; Schumann, Jan H.; Büttgen, Marion
    Peer reviewed

  4. Online Health Information Search: Patients’ Motivations, Information Search Behavior and Outcomes

    Lara-Quintanilla, Marta; Ates, Zelal; Duque, Lola C.; Schumann, Jan H.; Büttgen, Marion
    Peer reviewed

  5. More than Just Words. How the Communication Style Adopted by Brandsz Affect their Relationships with Consumers

    Grétry, Anaïs
    The overall aim of this dissertation has been to examine how specific aspects of brand communication style affect the ways in which relationships between brands and consumers form and evolve. A central research question has guided this dissertation: How, when, and why does the style of communication employed by a brand affect consumer–brand relationships? I have addressed this question with three sets of empirical investigations. In the first project, I investigated how adopting an informal (vs. formal) communication style affects brand trust and demonstrated that using an informal style either have a positive or negative effect on brand trust, depending...

  6. More than Just Words. How the Communication Style Adopted by Brands Affect their Relationships with Consumers

    Grétry, Anaïs
    The overall aim of this dissertation has been to examine how specific aspects of brand communication style affect the ways in which relationships between brands and consumers form and evolve. A central research question has guided this dissertation: How, when, and why does the style of communication employed by a brand affect consumer–brand relationships? I have addressed this question with three sets of empirical investigations. In the first project, I investigated how adopting an informal (vs. formal) communication style affects brand trust and demonstrated that using an informal style either have a positive or negative effect on brand trust, depending...

  7. More than Just Words. How the Communication Style Adopted by Brands Affect their Relationships with Consumers

    Gretry, Anaïs
    The overall aim of this dissertation has been to examine how specific aspects of brand communication style affect the ways in which relationships between brands and consumers form and evolve. A central research question has guided this dissertation: How, when, and why does the style of communication employed by a brand affect consumer–brand relationships? I have addressed this question with three sets of empirical investigations. In the first project, I investigated how adopting an informal (vs. formal) communication style affects brand trust and demonstrated that using an informal style either have a positive or negative effect on brand trust, depending...

  8. Why Customers do not Participate in Collaborative Consumption?

    Zwienenberg, Thijs; Hazee, Simon; Van Vaerenbergh, Yves; Faseur, Tine

  9. Etude des comportements spatiaux en matière d'achats des consommateurs wallons (MOVE)

    Vazquez-Parras, J; Jaspard, Mathieu; Devillet, Guénaël

  10. Les comportements spatiaux d’achat des ménages bruxellois

    Kasprzyk, Jean-Paul; Jaspard, Mathieu; Devillet, Guénaël

  11. Appareil commercial de Waremme : Quel positionnement stratégique dans un contexte de développement de la périphérie ?

    Vazquez-Parras, J; Jaspard, Mathieu; Devillet, Guénaël

  12. Indice de Vitalité des principaux centre ville de Wallonie

    Vazquez-Parras, J; Jaspard, Mathieu; Devillet, Guénaël

  13. Diagnostic du commerce en Wallonie

    Jaspard, Mathieu; Vazquez-Parras, J; Devillet, Guénaël

  14. Mise à disposition du logiciel LOGIC (Localisation et gestion des iplantations commerciales) dans le cadre du permis des implantations commerciales PIC en Wallonie. Gestion opérationnelle de la plateforme LOGIC

    Jaspard, Mathieu; Léonard, R; Vazquez-Parras, J; Devillet, Guénaël

  15. Analyse des potentiels de développement du secteur du Bricolage à Waterloo

    Vazquez-Parras, J; Devillet, Guénaël

  16. Burdens of Access: Understanding Customer Barriers and Barrier-Attenuating Practices in Access-Based Services

    Hazee, Simon; Delcourt, Cécile; Van Vaerenbergh, Yves
    Peer reviewed

  17. Burdens of Access: Understanding Customer Barriers and Barrier-Attenuating Practices in Access-Based Services

    Hazee, Simon; Delcourt, Cécile; Van Vaerenbergh, Yves
    Peer reviewed

  18. Burdens of Access: Understanding Customer Barriers and Barrier-Attenuating Practices in Access-Based Services

    Hazee, Simon; Delcourt, Cécile; Van Vaerenbergh, Yves
    Peer reviewed

  19. The Disclosure of Bad News to Customers in Services: Integrative Framework and Agenda for Future Research

    Delcourt, Cécile

  20. L'image de marque des villes wallonnes

    Scatton, Loïc; Schmitz, Serge
    Peer reviewed

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