Recursos de colección

ORBi Open Repository and Bibliography (327.254 recursos)

In may 2007, the ULg's Administrative Board (joined in June 2007 by the FUSAGx) decided to create an institutional repository and defined a strong institutional self-archiving policy to increase the visibility, accessibility and impact of the University's publications (Board's decision). This decision led to the official launch, in November 2008, of the ORBi platform including both the Academic Bibliography and the Institutional Repository of the Wallonia-Europe University Academy.

Business & economic sciences => Marketing

Mostrando recursos 1 - 20 de 26

  1. Turning Innovation into Success

    de Moerloose, Chantal
    Peer reviewed

  2. The Impact of the Servicescape on Customer Intimacy in Healthcare Services

    Martens, Carmen; Delcourt, Cécile; Herssens, Jasmien

  3. Why customers do not participate in the access economy

    Hazee, Simon
    More and more firms offer service innovations to differentiate and sustain growth. Recent technological advances have enabled firms to develop access-based services (ABS), which offer customers an opportunity to access goods, conveniently and cost-effectively, without any transfer of ownership. Examples include car-sharing, tool-sharing, and bike-sharing programs. Although ABS offer several potential benefits, convincing customers to adopt and use these innovations remains challenging. Innovation failures can be very detrimental to firms. It is therefore important for ABS providers to understand (1) why customers would reject their innovations, and (2) how to reduce customer rejection. To address these objectives, three sets of...

  4. Le bonheur, c'est d'avoir ?

    Hazee, Simon

  5. Why Customers do not Participate in Collaborative Consumption?

    Zwienenberg, Thijs; Hazee, Simon; Vandenberghe, Audrey; Van Vaerenbergh, Yves; Faseur, Tine
    Peer reviewed

  6. Customer participation in service recovery: A meta-analysis

    Van Vaerenbergh, Yves; Hazee, Simon; Costers, Annelies
    Peer reviewed

  7. Universal Design in Healthcare Servicescapes: Uncovering Multisensory Customer Experiences among Visually Impaired Pateints to Enhance Service Convenience and Customer Intimacy.

    Martens, Carmen; Delcourt, Cécile; Herssens, Jasmien
    Healthcare services are subject to huge challenges such as improving user experience while being (economically) sustainable. However, little attention has been dedicated on how to create adequate healthcare servicescapes through an optimal architectural design to enhance service convenience and customer intimacy. Hospitals often lack awareness for architectural experiences and can even create disabling situations: this is especially true for visually impaired patients as servicescapes heavily rely on visual components while those may not be (sufficiently) perceptible to visually impaired patients. After an extended customer journey throughout four hospitals, in-depth interviews with visually impaired patients are conducted to uncover obstacles met...

  8. Online Health Information Search: Patients’ Motivations, Information Search Behavior and Outcomes

    Lara-Quintanilla, Marta; Ates, Zelal; Duque, Lola C.; Schumann, Jan H.; Büttgen, Marion
    Peer reviewed

  9. Online Health Information Search: Patients’ Motivations, Information Search Behavior and Outcomes

    Lara-Quintanilla, Marta; Ates, Zelal; Duque, Lola C.; Schumann, Jan H.; Büttgen, Marion
    Peer reviewed

  10. More than Just Words. How the Communication Style Adopted by Brandsz Affect their Relationships with Consumers

    Grétry, Anaïs
    The overall aim of this dissertation has been to examine how specific aspects of brand communication style affect the ways in which relationships between brands and consumers form and evolve. A central research question has guided this dissertation: How, when, and why does the style of communication employed by a brand affect consumer–brand relationships? I have addressed this question with three sets of empirical investigations. In the first project, I investigated how adopting an informal (vs. formal) communication style affects brand trust and demonstrated that using an informal style either have a positive or negative effect on brand trust, depending...

  11. More than Just Words. How the Communication Style Adopted by Brands Affect their Relationships with Consumers

    Grétry, Anaïs
    The overall aim of this dissertation has been to examine how specific aspects of brand communication style affect the ways in which relationships between brands and consumers form and evolve. A central research question has guided this dissertation: How, when, and why does the style of communication employed by a brand affect consumer–brand relationships? I have addressed this question with three sets of empirical investigations. In the first project, I investigated how adopting an informal (vs. formal) communication style affects brand trust and demonstrated that using an informal style either have a positive or negative effect on brand trust, depending...

  12. More than Just Words. How the Communication Style Adopted by Brands Affect their Relationships with Consumers

    Gretry, Anaïs
    The overall aim of this dissertation has been to examine how specific aspects of brand communication style affect the ways in which relationships between brands and consumers form and evolve. A central research question has guided this dissertation: How, when, and why does the style of communication employed by a brand affect consumer–brand relationships? I have addressed this question with three sets of empirical investigations. In the first project, I investigated how adopting an informal (vs. formal) communication style affects brand trust and demonstrated that using an informal style either have a positive or negative effect on brand trust, depending...

  13. Why Customers do not Participate in Collaborative Consumption?

    Zwienenberg, Thijs; Hazee, Simon; Van Vaerenbergh, Yves; Faseur, Tine; Vandenberghe, Audrey

  14. Etude des comportements spatiaux en matière d'achats des consommateurs wallons (MOVE)

    Vazquez-Parras, J; Jaspard, Mathieu; Devillet, Guénaël

  15. Les comportements spatiaux d’achat des ménages bruxellois

    Kasprzyk, Jean-Paul; Jaspard, Mathieu; Devillet, Guénaël

  16. Appareil commercial de Waremme : Quel positionnement stratégique dans un contexte de développement de la périphérie ?

    Vazquez-Parras, J; Jaspard, Mathieu; Devillet, Guénaël

  17. Indice de Vitalité des principaux centre ville de Wallonie

    Vazquez-Parras, J; Jaspard, Mathieu; Devillet, Guénaël

  18. Diagnostic du commerce en Wallonie

    Jaspard, Mathieu; Vazquez-Parras, J; Devillet, Guénaël

  19. Mise à disposition du logiciel LOGIC (Localisation et gestion des iplantations commerciales) dans le cadre du permis des implantations commerciales PIC en Wallonie. Gestion opérationnelle de la plateforme LOGIC

    Jaspard, Mathieu; Léonard, R; Vazquez-Parras, J; Devillet, Guénaël

  20. Analyse des potentiels de développement du secteur du Bricolage à Waterloo

    Vazquez-Parras, J; Devillet, Guénaël

Aviso de cookies: Usamos cookies propias y de terceros para mejorar nuestros servicios, para análisis estadístico y para mostrarle publicidad. Si continua navegando consideramos que acepta su uso en los términos establecidos en la Política de cookies.