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Biblioteca Digital - Universidad Icesi (79,080 recursos)
Repositorio Virtual de material bibliográfico de la Universidad ICESI de Colombia

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Mostrando recursos 1 - 20 de 241

1. La inserción aplazada al Asia - Pacífico, oportunidades y desafíos para el Valle del Cauca y la Región Pacífico - Coutin Lenis, Ricardo Adolfo
El presente Proyecto de Grado analiza los retos y desafíos de la inserción tardía de Colombia al Asia ¿ Pacífico y hace un especial énfasis en los retos que representa dicho proceso para el departamento del Valle del Cauca y la Región pacifico colombiana. La pregunta central de investigación es: ¿Cuáles son los principales retos y oportunidades que representa, para el Valle del Cauca y la Región Pacífico colombiana, la inserción de Colombia al Asia ¿ Pacífico. El documento se divide en siete capítulos entre los que se encuentra la presente introducción. En la introducción se plantea el problema de investigación,...

2. Análisis del impacto de un eventual tratado de libre comercio entre Colombia y República Dominicana en las empresas exportadoras vallecaucanas - Jiménez Quintero, Alejandra; Toledo Balcázar, Juan Carlos
Desarrollando este proyecto se busca analizar la situación comercial de República Dominicana, de Colombia y más detalladamente del Valle del Cauca para así identificar cuáles son los sectores y las empresas líderes en el mercado dominicano. Con éste análisis se pretende localizar las oportunidades que tendrían las empresas del Valle del Cauca ante un eventual Tratado de Libre Comercio entre Colombia y República Dominicana.

3. Hacienda Flandes: auge, caída y resurgimiento de una finca cafetera - Ossa Vesga, Henry
Este caso contribuye al desarrollo del pensamiento crítico, estratégico y global de los estudiantes de cursos de estrategia empresarial, a nivel de pregrado y/o posgrado, a través del relato de la historia de una familia dueña de una finca cafetera colombiana, bajo un entorno cambiante y competitivo. El caso empieza con la historia de la segunda generación de caficultores de la ¿Hacienda Flandes¿, que crece su fortuna bajo un entorno protegido por el pacto cafetero y una caficultura colombiana en auge (1970-1989). De 1989 a 2000 las condiciones del entorno se deterioran cuando se produce el rompimiento del pacto cafetero1,...

4. Plan de empresa para la estructuración de una comercializadora de ropa femenina llamada Aguamarina - González Restrepo, Carlos Felipe
Aguamarina is a boutique that sells women´s clothing founded in 2010 and is located in the town of Santa Rosa de Cabal. Since the beginning the boutique has attracted many customers and it has grown rapidly and has become a leading women´s clothing boutiques in the city, despite the short time it has been operating. The value proposition of Aguamarina is to offer its customers clothing, handbags and accessories for women that fit the current fashion and it makes a big difference from their local competitors for the exclusivity of their designs and excellent service. The following document is a feasibility study...

5. TRANS PASS Language Coaching: Consultoría en Comunicaciones y Bilingüismo Corporativo - Correa Ramírez, Germán Darío; Arismendi Montoya, Juan Diego
The main objective of this paper is to analyze how viable the business TRANS PASS Language Coaching, a consultancy specialized in corporate bilingualism. The business requires an initial investment of $ 30 million COP by the partners and, based on the results of the financial analysis we can say that the project is viable, and that starts generating profits from the first year, with a net profit of $ 88,486,258.00 COP, thus recovering the investment in the first year of exercise. The analysis of the project for five years, reports a net present value of $ 335,733,334.00 COP, a positive...

6. Evaluación de la significancia de la anomalía de baja volatilidad en el mercado accionario colombiano - Viveros García, Carlos Fernando
The study of the performance or the continuation of past returns in a portfolio long in low volatility stocks and short in high volatility stocks that acquires significant risk-adjusted returns, have attracted considerable attention in financial research. In the United States, Baker, Brendan and Wurgler (2011) found strong evidence that the push of a winner portfolio of low historical volatility exceeds a portfolio of high historical volatility in the medium-term periods (composed between 3 to 12 months). They called this effect the low volatility anomaly. In the Colombian market this study is complementary to the one made by Berggrun and...

7. Implementación del Cross Currency SWAP desde su enfoque financiero: la valoración - Gómez Murcia, William; Morales Cataño, Juan Guillermo
The growth and dynamics of long term debt in foreign currency, by Colombian companies, has been increasing the need for hedging tools. The context for dollar low interest rates, an important achievement of Colombian companies, a larger appetite for foreign investors and an easier access to international markets, have allowed to increase the long term debt to local companies and their needs have turned towards a long term hedging of fluxes(larger than one year) The adequate instrument for hedge flow is called “swap”, and for the case of an interchange of a dollar flow at a variable rate (generally libor) for a...

8. El sistema de gestión de la calidad y el diseño de la estructura organizativa en un grupo empresarial del sector cooperativo colombiano - Restrepo Toro, Ivan Mauricio; Gómez Taborda, Julián Alejandro
In Colombia the Quality Management Systems (QMS) have passed through multiples phases, since their adoption by the first organizations as a need to state that they followed a coherent and systematic (normalized) processes in order to make business with overseas organizations, also they have walked through the phase of turning into a mode, until finally got into the phase where the companies are already conscious of the QMS’s benefits for the organization continuous improvement and management. The goal of this study is based into the impact analysis in the organizational structure of enterprises because of the QMS implementation. The information was...

9. Plan de mercadeo Megamail: investigación aplicada - Burbano Guerrero, Camila; Vargas Muñoz, Carolina
STP Networks Inc. is a technology solutions company founded more than nine years ago. Mainly known for its brand EXISTAYA, in the area of digital marketing, it has been designing more effective means of communication for clients. Among its communication tools, the company created a mass email sending platform, whose sales have been increasing significantly since last year. That is why STP Networks Inc. decided to separate its mass email sending platform as an idependent brand called MEGAMAIL. The need for a structured marketing plan became evident. In order to successfully launch and position its new brand in the market, information...

10. Análisis de factibilidad de la apertura de un centro de distribución logística en el Ecuador: investigación aplicada - Quintero Jaramillo, Angie Susann; Rojas Velásquez, Javier
The main objective of this work is to determine the feasibility level of creating a company abroad, for this case, in Ecuador, as a result of a request from a customer in Colombia who is providing logistics services operating from some time. Based on the results of the financial analysis we can say that the project is viable, although it begins generating losses in the first year, but at the end of five years it will generate profit of $ 184,486 USD. After absorbing the loss of the first year, the which reaches $ 96,566 USD. The analysis of the project for...

11. Confianza, flexibilidad y capital psicológico: impacto en los grupos de trabajo y su desempeño - Vivas Astudillo, Oscar Eduardo; Suárez Tovar, John Jairo; Martínez Valdéz, Laura Marcela
El propósito de la investigación fue determinar si las variables flexibilidad de los recursos humanos Y la capacidad de aprendizaje de la organización están relacionadas con el desempeño individual. Para esto se realizaron encuestas a los profesores y sus respectivos jefes de departamento de la universidad Icesi en donde se hicieron una serie de preguntas en las cuales se obtenía datos para la realización de un modelo que nos permitía observar si estas variables eran significantes e influían en el desempeño individual de los estudiantes de la universidad Icesi. Una vez verificada la significancia vimos que si estaban relacionadas las...

12. Propuesta para el mejoramiento de la gestión administrativa de la Empresa Maya M & Cia. Ltda - Maya, Martha Lucía; Paeres, David
The purpose of this project is to develop an organizational diagnostic in order to define strategic and administrative proposals that allows Maya M & Cia. Ltda. (Leather Company Commercialization) acquires business tools to obtain a stronger organizational structure with clearer strategically focus that addresses the company to sustainable growth. Through tools such as SWOT analysis, Porter five strengths analysis, strategic map, positions & competences profiles and financial analysis, the different proposals can be implemented focusing on improving 3 aspects: finance, internal processes and strategy. The proposed methodology allows the development of the project overpassing the actual limitations such as, sources of...

13. Diseño de un proceso para medir el impacto de la capacitación - Navarro Herrera, Javier Humberto
Increasingly, organizational stakeholders want to measure how training expenditures contribute to the bottom line. The return on investment (ROI) compares training benefits to training costs. A training process is proposed. The PDCA cycle (Plan, Do, Check, Act) has been used as the framework for this process, because it provides a systematic and consistent methodology to implement the training plan; and, within the Check step allows to measure its financial impact which is the main objective of this project. The main steps in determining the benefits of a training program are collecting data, isolating its effects to separate out the training’s impacts from...

14. Percepciones de los estudiantes de la Universidad Icesi acerca de actividades de Responsabilidad Social Empresarial - Cabal Rubiano, Ana María; Morales Muñoz, Carlos Ernesto
Social responsibility´s actions aim to create a social impact and contribute to the development of a healthy environment. Marketing literature suggest that this type of activity could improve corporate image, increase sales, being a strong competitive advantage for companies. From this point of view, this research is done in order to understand the perceptions of students from the ICESI University on CSR activities and their true benefits. For this purpose, we collected data from 200 ICESI University students of third semester on. Results indicate that people believe that companies use CSR to improve their business image in search of financial benefits....

15. Los mercados Inclusivos como puesta en marcha de la estrategia RSE, Caso Vallenpa - Vélez Santamaría, Carlos Humberto
El siguiente trabajo es realizado con el fin de identificar como los proyectos de responsabilidad social empresarial están siendo direccionados hacia sus Stakeholders, y como estos hacen parte de la dirección estratégica de la empresa. De esta manera el proyecto cuenta con el análisis del caso de la organización Vallenpaz y entabla una descripción de la empresa en cuestión con relación a la implementación de negocios inclusivos dentro del marco estratégico de la responsabilidad social.

16. Integración vertical, paso del comercio a la industria - Giraldo Aristizábal, Jeffrey Andrés; Salazar Salazar, Luis Fernando
The case narrates the history of a Colombian company taking the decision to vertically integrate adding to his marketing process the production process to manufacture the product, this means investing in infrastructure and the construction of a new plant. From this decision are disaggregated a number of strategic alternatives that will affect the operation of the company and finally the result obtained in the product to market. It is understandable that people who participate in these types of projects should have high administrative and strategic skills, but also their approach must be translate at the end a value proposition that...

17. Aplicación de una metodología en el diseño de un plan de mercadeo para el relanzamiento de una camioneta de gama alta en el mercado colombiano - Aguas González, Diego Andrés
This document contains the design of a marketing plan for the re-launching of a Sport Utility Vehicle in the Colombian market. This Sport Utility Vehicle, in the last years has shown a loss of competitiveness in the market segment where they compete which necessitates the reformulation of marketing segmentation, target and positioning strategy. Through the analysis carried out under the methodology of the 5 c's of marketing it is concluded the need to reposition the Sport Utility Vehicle in the Colombian market by redesigning the Marketing Mix to obtain a greater volume of sales and profitability.

18. Plan de mercadeo para fortalecer la marca Tecnoquímicas como marca empleadora en estudiantes de pregrado - Zapata Melo, María Claudia
El trabajo de grado "Fortalecer la marca Tecnoquímicas como marca empleadora en estudiantes de pregrado", tiene como objetivo el desarrollo de un plan de mercadeo para que esta compañía logre robustecerse en la mente de aquellos estudiantes que están en el momento de buscar su práctica empresarial a través de la universidad. Actualmente Tecnoquímicas tiene un programa para que estos estudiantes desarrollen su práctica empresarial y el objetivo es escoger a los mejores de las universidades y carreras de interés, buscando vincularlos laboralmente y que sean el semillero de cargos estratégicos a futuro para esta compañía; sin embargo, se evidencia una...

19. Plan de mercadeo para la empresa Océano Verde - Toro Castaño, Diana; Silva Orozco, Alejandra Virginia
particularly developed for the Ecological and Health Business unit named: CASAS VIU. Those are Country Side Houses which are built with a special technology and design, which makes them friendlier with the environment and better for the people who will live there. The plan contains an analysis of the consumer behavior and buying habits; with this information the company is going to design a plan to approach them. The target for this project would be people of 5 and 6 Social Economical Level, who live in Cali. The main objective for the first year of this project is to sell...

20. Plan de mercadeo Crepastello - López Ponce de León, Juan Pablo
The objective of this paper aims to develop a marketing plan to increase sales of Crepastello Pasteleria in 60% by the next year. After analyzing sales in recent years by business unit and the target market was concluded that the effort will focus on the business unit of Academy of pastry, because it is the one with higher market value.

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