Qin, Yi; Giménez Chornet, Vicent
[EN] With China's economic growth has increased in recent years overseas travel. The reasons, characteristics and preferences of the Chinese population to travel abroad, we analyzed: tastes, preferred travel season, duration of the trip, travel information search channels, preferred destinations, or the problems that the Chinese have when traveling abroad.
Flores Mercado, Georgina
[EN] This article analyses the process of UNESCO nomination of the pirekua, the traditional song of the indigenous Purepecha people (Mexico). The nomination of the pirekua as Intangible Cultural Heritage by the UNESCO was controversial. Purepecha communities were neither informed nor consulted about the nomination, a situation which then led to conflict. In order to understand better this process of nomination we identify distinct social agents, as well as their positions within this process. The article focuses on the analysis of the behavior of Mexican state institutions both at a federal and state level. Using the field theory of Pierre...
Figueroa Miranda, Gustavo Alejandro
[EN] The project methodology is currently one of the most used technical tools of action in Cultural Management. This article proposes a revision of the concept of cultural project, trying to investigate beyond its functional advantages. From an analysis of some of the problems and criticisms that question the methodology in some sense, it is postulated that a research is possible from a deeper, more situable and complete comprehension perspective of the concept. The perspective that is proposed is Cultural Management, interpreted as a new way of understanding and workingaround issues of the cultural sector in terms of development. In...
Fluixà Pelufo, Alba
[EN] The objective of this study has been to investigatethe cultural activities of Alzira's Falles committees, its typology and management and also to analyse its potential as cultural agents. A combination of quantitative research (survey with closed answer questions) and qualitative research (personal in depth interviews) has been used. This methodology has allowed us to obtain, on the one hand, objective information that can be translated into statistics and graphics that, for the first time, analyse all the aspects of this phenomenon and, on the other hand, unprecedented information about the motivations, work process and difficulties of those who have...
León Pereira, Franchesco
[EN] Even though a study of publiccouldbe very attractive and interesting, sometimes it also can be difficult and disappointing.Although in Spain there is no custom of such studiesin cultural institutions, other European and American countries do it very often. In Spain people usually thinkthat public’s study is too expensiveand it can only carry out by big institutions, however, if they plan well the study and use the tools that have hand, it can be done at very low cost. And it is important to note thatthe study helps at the cultural institution to position itself in the marketand create new...
[EN] This work approaches the Chinese cultural activity in Spain. Because we have become aware of the cultural activity is the key of developing a culture abroad. Although Chinese culture isn ́t the dominant foreign culture inSpain, it developed a lot in recent five years. After a phase of growth of Chinese cultural activity that aimed at promoting Chinese culture abroad, it seems necessary to analyze the state of development and its impact in Spain. The final parte of this article analyzes the cultural activities and its problems of the Institute Confucius of the University of Valencia and the range...
[EN] Today, Museum and Institutions have tried to adapt the change of society and technology, and the social networks are the best way to create this environment. In recent years, Western museums and Institutions have been connected with social networks for getting more diffusion. But in Asia, the implementation of these social networks, due to the political, economic and social requirements, Asia has their own social networks, in the interest for increasing the social branch between its inhabitants and museum institutions as same as the European Museum and Institutions. The following work aims to conduct an analytical study of the...
Arguello Arciniegas, Zara Marcela
[EN] Within the field of Cultural Management, such a wide world and sometimes so difficult to outline in terms of all-encompassing, key competenciesplay a very important role. Therefore, we have tried to propose a tool to assess key competenciesin cultural managers who perform their professional work in museums.We present aset of key competenciesand then, alistoftenkey competencieswhich are considered important for the staff of cultural management of a museum. For this it is assumed, first,the key competencies proposed by the universities offering master's degrees in official Cultural Management in Spain and, second,the key competenciesproposed for the ICOM museum workers. Finally, wepresent...
Dinapoli Algarra, Jodie
[EN] As The United States experiences a decline in audience participation in the arts, current arts institutions and organizations emphasize on how to build new audiences and reflect on their impact and the reach they have beyond their physical walls. This impact is aimed at human development, urban revitalization, social wellbeing and at the active creation of culture. Aligned with this mission and vision are activities and programs taking place in untraditional venues, expanding social cooperation, shifting the institutional focus towards creativity, aiming at critical dialog, building meaningful cultural participation and challenging the internal landscape of the organization and its...
Gómez Asensio, Daniel
[EN] The Musical Societies are the cultural agent that produces most musical events in Valencia, gathering around them the vast majorities of local amateur musicians, who are the main supportthatconforms them and at the same time leads its management.Its rise and proliferation hasled to the growth and complexity of their structures, making it increasingly difficult operation with management based on volunteerism.In this study we analyzed each of the areas of Music Societies from the perspective of its managersin charge, aware of its management,and its musicians,who are aware of the real effects of it.Thus checking to what extent each structural framework...
Seguí Moreno, María
[EN] The present works is a synthesis of a final project for the Master’s Degree in Cultural Management. In the latest years, Internet has been the source of many changes in our society. The music industry has suffered a structural and irreversible change, which is reflected in the current vision of the business model held by music professionals. On the other hand, specialized magazines have become crucial as a filter for quality music, in a new scenario where musicians and consumers are in charge of establis hing the guidelines to configure a new model.
[EN] The database study is a field belonging to marketing analytic work. In the business world is very common to study buying patterns of individuals or social groups in order to meet the needs of these or find a new way of business. In the artistic and cultural field, these practices have been rare considering culture as an asset that must not be subjected to market guidelines. However, due to high cultural and diversification of communication channels, it becomes increasingly difficult to maintain a loyal audience and on the other hand, learn about new ways in which this society wants...
Möller Recondo, Claudia Marcela
[EN] Here they presents a Project of Educational Innovation, developed in the frame of the Subject "Cultural Management", of the Degree of Social Education in the Faculty of Formation of the Professorship of the UEX, in the second semester of the academic course 2012-2013 and 2014; supported and financed by the own Center, by the Vicerrectorado of Extension, by the Council of Education and Culture of the Government of Estremadura, by the European Network of Cooperation Cultural European Itineraries The European routes of the emperor Carlos V and for the Program “Meet your MEP”of the European Parliament.Creative communities were constituted,...
Martínez Gil, Alicia
[EN] Analysis of Regulations street artists paragraph: The case of buskers, is the result of the End Project Joint Masters in Cultural Management at the Polytechnic University of Valencia and the University of Valencia. Management Affecting the street performers, in particular the Buskers. In this study Current Models are discussed. Based on the lack of Research On street art Thru Figure of busker, this study analyzes the Rules of Different Cities. The study has given us the comparison of the Policy Action Everycity, and the advantages and disadvantages of the Same
Lozano Jiménez, Juan Simón
[EN] Current paradigm of flamenco festivals, from the
perspective of cultural management is the result of the
project to Joint Masters in Cultural Management at the
Polytechnic University of Valencia, University of Valencia.
This study discusses the current models of cultural
management have to flamenco festivals in Spain, on the
assumption of many flamenco, which indicated that the
flamenco festivals need a reformulation. The study
empirically test besides experts what they thought,
through on-line surveys to the managers of these
festivals, we have provided new data that management,
through economic, political and quality, human resources,
social media, intellectual property and other efforts. Not
only provide identified gaps, but also a number of
Ferrandis Micó, David
[EN] That the immaterial heritage is one of the big contributions of our last decades it does not have answer. Nevertheless, it turns out necessary to do an analysis on the application that of the regulations of international range is realized for a certain territory. With this aim, the present work has been structured to outline those points of agreement and of distance that can find in a comparison that takes as links of facing the last directives established by the UNESCO, specially theConvention for the Safeguarding of the Intangible Cultural Heritage, and that one that remains gathered in successive...
Ramón Fernández, Francisca
[EN] In this paper we analyze the protection of bells and hand touches and his declaration as Good of Cultural Immaterial Interest on the part of the legislation of cultural Valencian heritage. Across the historical evolution of the good we can observe the reasons of his protection, and hasled us to questionwhetherthere hasbeen adequateconsideration assoundscapeconceptvery farin the legal fieldandis notfullyshared. Being thefirst time thisrightis protected,is particularlyinterestingextension of protectionto so-calledelements thatare part of thewell, as in the caseof sheet music
[EN] This article considers the establishment of the category of ICH within the United Nations Organization for Education, Science and Culture (UNESCO) and examines the key principles of the international Convention for the Safeguarding of the Intangible Cultural Heritage that institutes this heritage category at the global level. Drawing on anthropological analyses of theoretical conundrums and practical hitches associated with the implementation of the UNESCO Convention at both the institutional and the community levels, the article critically assesses the concept of ICH and reflexively considers the different modes of anthropological engagement with this field.
Hernández i Martí, Gil-Manuel
[EN] In the present article it is tried to show as the holidays they are social historical constructions, which mutations are inseparable both of the diverse political contexts and of the institutional action. This one is the case of Julio's Fair of Valencia, founded in in 1871 under the requiriments of bourgeois taste. In our work we show, resting on historical documentation of press and file, the diverse stages of the evolution of the Fair, insisting in since there is modified his cultural institutional management. So if at firdt period of euphoria and ascent, the Feria de Valencia managed to...
Llopis Goig, Ramon
[EN] This article offers a reflection on the way in which the evolution of capitalism towards a cultural capitalism phase is propitiating the emergence of a new regime of production and reception of cultural products. To approach this task it is examined one of the most clearly observable trends in the evolution that western societies have experienced in the past decades, that is, the transformation of the market in the general pattern of the social activities and the entrance of capitalist patterns in the cultural sphere. The article finishes with a critical analysis of the most frequently consequences attributed to...