Recursos de colección

RiuNet. Repositorio institucional de la Universitat de Valencia (94.443 recursos)

RiuNet es el Repositorio Institucional de la Universitat Politècnica de València, gestionado por la Biblioteca, cuyo objetivo es ofrecer acceso en Internet a la producción científica, académica y corporativa de la comunidad universitaria con la finalidad de aumentar su visibilidad y hacerla accesible y preservable.

Mostrando recursos 1 - 1 de 1

  1. Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption

    Buitrago Vera, Juan Manuel; Escribá Pérez, Carmen; Baviera Puig, Maria Amparo; Montero-Vicente, L.
    [EN] Market segmentation divides the market into small groups of consumers who share similar characteristics. As all consumers within the same group have a common profile, marketing strategies can be adapted to target a specific type of consumer. Owing to the rapid changes in today’s society, consumer lifestyle has become the ideal criterion for market segmentation. In this study, we employed the food-related lifestyle model, which scholars have shown to be suitable and valid in several countries. Using data from a survey (with 3.53% error), we segmented the Spanish food market based on consumers’ food-related lifestyles. For each segment, we...
    - 16-ene-2018

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