Mostrando recursos 1 - 2 de 2

  1. Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self-Design

    Franke, Nikolaus; Keinz, Peter; Schreier, Martin
    In this paper, the authors propose that the canonical customer-toolkit dyad in mass customization (MC) should be complemented with user communities. Many companies in various industries have begun to offer their customers the opportunity to design their own products online. The companies provide Web-based MC toolkits that allow customers who prefer individualized products to tailor items such as sneakers, personal computers (PCs), cars, kitchens, cereals, or skis to their specific preferences. Most existing MC toolkits are based on the underlying concept of an isolated, dyadic interaction process between the individual customer and the MC toolkit. Information from external sources is...
    (application/pdf) - 18-oct-2016

  2. Complementing mass customization toolkits with user communities: How peer input improves customer self-design

    Franke, Nikolaus; Keinz, Peter; Schreier, Martin
    In this article, the authors propose that the canonical customer-toolkit dyad in mass customization (MC) should be complemented with user communities. Many companies in various industries have begun to offer their customers the opportunity to design their own products online. The companies provide web-based MC toolkits which allow customers who prefer individualized products to tailor items such as sneakers, PCs, cars, kitchens, cereals, or skis to their specific preferences. Most existing MC toolkits are based on the underlying concept of an isolated, dyadic interaction process between the individual customer and the MC toolkit. Information from external sources is not provided....
    (application/pdf) - 18-oct-2016

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