Mostrando recursos 1 - 1 de 1

  1. Extending lead user theory: Antecedents and consequences of consumers' lead userness

    Schreier, Martin; Prügl, Reinhard Wilhelm
    Lead users have been shown to be a highly promising source of innovation for generating radical new product ideas. According to lead user theory, these users are defined as being ahead of an important market trend and experiencing high benefits from innovating. There is strong empirical support that these users tend to come up with commercially attractive user innovations. Other than that, however, there is hardly any knowledge available which helps to describe and differentiate this "species" of user from more "ordinary" users. The present article aims to fill this gap and extends lead user theory by exploring some antecedents and consequences of consumers' "lead userness". As...
    (application/pdf) - 18-oct-2016

Aviso de cookies: Usamos cookies propias y de terceros para mejorar nuestros servicios, para análisis estadístico y para mostrarle publicidad. Si continua navegando consideramos que acepta su uso en los términos establecidos en la Política de cookies.