Mostrando recursos 1 - 2 de 2

  1. Planned Marketing Adaptation and Multinationals' Choices Between Acquisitions and Greenfields

    Slangen, Arjen H. L.; Dikova, Desislava
    International marketing studies have extensively examined the antecedents of firms' marketing standardization/ adaptation decisions. However, it is unclear whether such decisions, once planned, codetermine the choice between buying and building foreign subsidiaries. Analyzing a sample of 150 foreign entries by Dutch firms, the authors find that the level of marketing adaptation planned for a wholly owned subsidiary is positively related to the likelihood that the subsidiary will be established through an acquisition rather than through a greenfield investment. Moreover, the authors find substantial evidence that this positive relationship is stronger for firms that (1) are establishing relatively larger subsidiaries, (2) have...
    (application/pdf) - 18-oct-2016

  2. Can Macroeconomists Get Rich Forecasting Exchange Rates?

    Costantini, Mauro; Crespo Cuaresma, Jesus; Hlouskova, Jaroslava
    We provide a systematic comparison of the out-of-sample forecasts based on multivariate macroeconomic models and forecast combinations for the euro against the US dollar, the British pound, the Swiss franc and the Japanese yen. We use profit maximization measures based on directional accuracy and trading strategies in addition to standard loss minimization measures. When comparing predictive accuracy and profit measures, data snooping bias free tests are used. The results indicate that forecast combinations help to improve over benchmark trading strategies for the exchange rate against the US dollar and the British pound, although the excess return per unit of deviation...
    (application/pdf) - 18-oct-2016

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