Recursos de colección

Repositório Comum (35.562 recursos)

É um repositório para instituições de ensino e investigação produtoras de literatura científica cuja dimensão ainda não justifica a criação de um repositório próprio. Permite integrar instituições, grupos ou indivíduos na infra-estrutura do projecto, nomeadamente através das pesquisas do Portal RCAAP e da B-On.

Mostrando recursos 1 - 12 de 12

  1. A marca invisível: marca de cluster e o caso do vinho do Porto

    Xara-Brasil, Duarte; Pina e Cunha, Miguel
    info:eu-repo/semantics/publishedVersion

  2. A marca invisível: marca de cluster e o caso do vinho do Porto

    Xara-Brasil, Duarte; Pina e Cunha, Miguel
    info:eu-repo/semantics/publishedVersion

  3. Marca de cluster: uma aplicação ao caso dos vinhos

    Xara-Brasil, Duarte; Pina e Cunha, Miguel
    info:eu-repo/semantics/publishedVersion

  4. Marca de cluster: uma aplicação ao caso dos vinhos

    Xara-Brasil, Duarte; Pina e Cunha, Miguel
    info:eu-repo/semantics/publishedVersion

  5. Marca País: abordagem sistematizada para o reforço da identidade dos países da CPLP

    Xara-Brasil, Duarte; Rodrigues, Emílio
    info:eu-repo/semantics/publishedVersion

  6. Marca País: abordagem sistematizada para o reforço da identidade dos países da CPLP

    Xara-Brasil, Duarte; Rodrigues, Emílio
    info:eu-repo/semantics/publishedVersion

  7. Retailers brand management: private label marketing management and retailers brand equity

    Xara-Brasil, Duarte; Marreiros, Cristina; Dionísio, Andreia
    info:eu-repo/semantics/publishedVersion

  8. Retailers brand management: private label marketing management and retailers brand equity

    Xara-Brasil, Duarte; Marreiros, Cristina; Dionísio, Andreia
    info:eu-repo/semantics/publishedVersion

  9. Sustainability reporting: a comparative analysis in portuguese and brazilian major companies.

    Anunciação, Pedro; Xara-Brasil, Duarte; Marques, Jane; Matias, Agatha; Garcia, Camila
    info:eu-repo/semantics/publishedVersion

  10. Sustainability reporting: a comparative analysis in portuguese and brazilian major companies.

    Anunciação, Pedro; Xara-Brasil, Duarte; Marques, Jane; Matias, Agatha; Garcia, Camila
    info:eu-repo/semantics/publishedVersion

  11. Business ethics: international analysis of codes of ethics and conduct

    Andrade, J.; Hanza, K.; Xara-Brasil, Duarte
    Codes of ethics and code of conduct formalize an ideal of expected behavior patterns to managers and employees of organizations, providing standards and orientation that states companies interactions with the community, through products /services, sales force, marketing communications, investments, and relationships with other stakeholders, influencing company reputation and overall Marketing performance. The objective of this study is to analyze the differences in codes of ethics of the largest companies based in Brazil and in Portugal, given their cultural and linguistic similarities. Findings show that the use of codes of ethics are more common in Brazil than in Portugal and that...

  12. Business ethics: international analysis of codes of ethics and conduct

    Andrade, J.; Hanza, K.; Xara-Brasil, Duarte
    Codes of ethics and code of conduct formalize an ideal of expected behavior patterns to managers and employees of organizations, providing standards and orientation that states companies interactions with the community, through products /services, sales force, marketing communications, investments, and relationships with other stakeholders, influencing company reputation and overall Marketing performance. The objective of this study is to analyze the differences in codes of ethics of the largest companies based in Brazil and in Portugal, given their cultural and linguistic similarities. Findings show that the use of codes of ethics are more common in Brazil than in Portugal and that...

Aviso de cookies: Usamos cookies propias y de terceros para mejorar nuestros servicios, para análisis estadístico y para mostrarle publicidad. Si continua navegando consideramos que acepta su uso en los términos establecidos en la Política de cookies.