Recursos de colección

RiuNet. Repositorio institucional de la Universitat de Valencia (93.449 recursos)

RiuNet es el Repositorio Institucional de la Universitat Politècnica de València, gestionado por la Biblioteca, cuyo objetivo es ofrecer acceso en Internet a la producción científica, académica y corporativa de la comunidad universitaria con la finalidad de aumentar su visibilidad y hacerla accesible y preservable.

Mostrando recursos 1 - 8 de 8

  1. WEBLOGS AS A SUBGENRE OF POLITICAL COMMUNICATION / MARKETING

    Pinar Sanz, María Jesús
    [EN] The aim of this article is to describe the characteristics of weblogs (usually shortened to blog, but occasionally spelled web log), the latest genre of internet communication that has attained widespread popularity (Herring et al. 2005). I will focus my attention on those weblogs which contain any kind of political message during election campaigns. The paper situates blogs with respect to the dominant forms of digital communication and as a powerful tool for developing future election campaigns in light of their low cost and the speed with which news can be published. The generic variables will be studied in...

  2. UN REPTE DE LA (SOCIO)LINGÜÍSTICA APLICADA: EL MODEL DE LLENGUA COL·LOQUIAL PER A LA COMUNICACIÓ AUDIOVISUAL

    Mas Castells, Josep Angel
    [EN] The variety of situations where language is used in audiovisual communications renders the separation between formal and informal register, which normally employ the language orientation materials, inadequate. This inadequacy is highly evident particularly in informal situations, which embrace a long continuum ranging, for example, from the interview of a celebrity to the speech design for an illiterate character in a fiction series script. The sociolinguistic contributions, which include variationism as the analysis of linguistic attitudes, are crucial when formulating proposals for a language model. It should be stressed that the importance of these materials is crucial in contexts where...

  3. THE STUDY OF MODAL VERBS FROM A PEDAGOGICAL PERSPECTIVE: AN ANALYSIS OF TEXTBOOKS AND GRAMMARS

    Durán, Ramiro; Alonso, Pilar; Sánchez, María Jesús
    [EN] This paper shows how the indiscriminate combination of the form-function criterion in the traditional presentation of modal verbs brings more confusion than light to the subject due mostly to the fact that the grammatical simplicity of modal verbs clashes with their semantic complexity. In order to verify the treatment of modals in the EFL classroom, both a reduced but representative sample of textbooks and English grammar books will be analysed. Based on the findings of research conducted in this field, this article concludes that when studying modals in the EFL classroom the pragmatic uses of modal verbs should be...

  4. LAS ESTRATEGIAS DE INTERNACIONALIZACIÓN EN LA TRADUCCIÓN PUBLICITARIA

    Pedro Ricoy, Raquel De
    [EN] In the era of globalisation, multinational companies, as well as those who aim at having an i n t e rnational presence, are confronted with the choice to internationalise or to localise the promotion of their products. Internationalisation (i.e. the production of a promotional message that will appeal to the widest target audience possible, irrespective of their cultural setting) has emerged as an attractive strategy for cross-cultural communication, because of the assumption that a shared set of values and cultural elements exists globally. Arguable though this may be, an exploration of the impact that the deployment of internationalising strategies has on the work of translators...

  5. LA MODALIDAD EPISTÉMICA ASERTIVA COMO RECURSO RETÓRICO EN NOTICIAS CIENTÍFICAS: EL CASO DEL HALLAZGO PALEONTOLÓGICO DEL HOMBRE DE ORCE

    Díaz Rojo, José Antonio
    [EN] In this article I analyze assertive epistemic modality (expression of certainty) in a series of scientific news reports on the paleontological discovery of the so-called Hombre of Orce, published in El País between 1983 and 1977. The discovery of a small skull fragment was initially attributed to the oldest hominoid found in Eurasia, yet later analyses indicated that it might really be from an equidae. I describe linguistic forms of the lexical type, the semantic contents (cre d i b i l i t y, verification, conviction and confirmation) as well as the social and epistemological rhetorical functions of modalizers such as tajantemente, verificación, cre...

  6. ESTUDIO CONTRASTIVO DE LA ELIPSIS EN INGLÉS TÉCNICO Y LITERARIO

    Jaime Pastor, Mª Asunción; Mestre i Mestre, Eva María
    [EN] Various studies have shown that reading comprehension is one of the most complex communicative skills for Spanish students, who have difficulties in accurately understanding the message conveyed in the written text, in particular in those cases in which the use of cohesion devices based on the principle of “verbatim recoverability” is involved. One, and probably the most complex of such textual resources is ellipsis, as it lacks a distinctive mark in the text indicating the omission of some part of the i n f o rmation. The main objective of the present work is to gain a deeper understanding of the process of textual ellipsis...

  7. ENGLISH FOR ACADEMIC PURPOSES: CASE STUDIES IN EUROPE

    Ypsilandis, George S.; Kantaridou, Z.
    [EN] This study attempts to provide some insights into current practices in the teaching of English for Academic Purposes (EAP) in Europe, and through a set of parameters relating to research in the area: (a) to initially analyse data resulting from a survey concerning the teaching of EAP in several universities, in relation to basic trends in English Language Teaching (ELT) in general and the teaching of EAP in particular and, (b) to provide suggestions for improvements in the educational approach and the academic content, as well as in the administrative aspects of the teaching of EAP in Europe. For...

  8. CLAVES PARA LA COMUNICACIÓN INTERCULTURAL

    Rollason, Christopher
    Rollason, C. (2007). CLAVES PARA LA COMUNICACIÓN INTERCULTURAL. Revista de Lingüística y Lenguas Aplicadas. 2:85-91. doi:10.4995/rlyla.2007.704

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