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  1. It's not how old you are but how you are old: A review on aging and consumer behavior

    Zniva, Robert; Weitzl, Wolfgang
    The paper presents a review of 128 studies on the behavior of older consumers published in the last 35 years (from 1980 to 2014) in 35 peer-reviewed journals. The purpose of the procedure is twofold: First, we aim to summarize results on agerelated changes in consumer research. Second, by doing so, we evaluate the relative importance of age-related factors (chronological, biological, psychological, and social age as wells as life events and life circumstances) in research on older consumers. Results of the review show that research on older consumers is still dominated by investigations using chronological age. Influences of other aspects of the aging process, although recommended by previous...
    (application/pdf; application/pdf) - 24-ene-2017

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