Aguilar Rendón, Nora; Morales Zaragoza, Nora; Hernández Azpeitia, José
[EN] The paper analyzes infographics as a problem solving tool acting as a medium for
establishing dialog in the business context. Business needs agreements, usually made in a
written-form in a document called “brief”. The infographic work can be considered a form
of visual agreement for the participants. We present two case studies that consider the use
of particular elements and cognitive processes involved in this visual agreement strongly
connected to synthesis in dialog, memory and message clarity.
By analyzing the visual language structure of real case infographic projects of the national
housing social debt collection process (Infonavit, 2010) and the problem of child obesity
(OMS, 2008) where...
Ulusan, Ufuk; Turan, Ahmet
[EN] This paper aims to reveal conceptual foundations of design ability based on verbal
expressions of students’ insights. This goal is based on two propositions. The first one is
about categorizing abilities in order to make them meaningful, while the second one is
about the disadvantages of explaining the designer based on linear levels. So that, a group,
which consisted of industrial design students who were newly graduated or in their last
semester, was interviewed individually. The interviews were based on their experiences and
the evolution of skills during four years of undergraduate education. Semi-structured
interviews were used as the main data collection method, resulting over ten...
Cordeiro Mota, Sheila; Mazarelo Maciel Pacheco, Karla; Hernandis Ortuño, Bernabé
[EN] This work analyses some traditional brick kilns cooking systems, and proposes a new
systemic configuration. Upon evaluation of the production of ceramic blocks, we took the
burning process in traditional ovens as the research focus, taking into account economic and social issues of the Brazilian Amazon. This research aims to develop a new system,
that can be consireded both eco-efficient and sustainable. By putting together what is
technically feasible in the area of clean technologies, what is culturally desirable for
products without harming the users of their systems, we respect the social relations of
production involved in the process. Based on data collected from technical...
RIVERA PEDROZA, JULIO CÉSAR; Hernandis Ortuño, Bernabé
[EN] The environmental crisis is also a behavioral issue, and not one simply of technology,
production, and volume. Thus, with the evolution and advances in technology, processes and
production methods for development of new products, it is necessary to analyze the new role of
design in today´s society. The proposed aim of this paper is to describe the relationship between
dematerialization and digitalization (or informationalization) of products and services into
The research is carried out from a case study with a qualitative approach and an analyticaldescriptive
emphasis, how factors such as technological advances along with behavior and
emotions of users influence the configuration of products and...
[EN] The incorporation of direct sowing methods instead of traditional tillage, increasing the
value of grains, the growing demand for protein in the world, and changes in economic
policies pushed the agricultural sector to strong production growth, the direct consequence
was that over recent years in the Argentine agricultural sector increased plantings and
yields in agricultural production, this pushed the demand for agricultural machinery,
reborn so many manufacturers dragging the need for new designs that will optimize the
work of agricultural mechanization, with a single goal: cut costs and times.
Applying the concepts of General Systems Theory we think that in the design process that
develops in an...
Micó Ruiz, Juan Carlos
[EN] This paper is an attempt to translate the quantum formulation from physics to general
systems modelled by dynamical systems. Their quantum formulation provides a mesoscopic
approach due to the stochastic nature of quantum theory. A quantum formulation needs a
previous Hamiltonian. A first order Hamiltonian was provided in past works by following
Dirac’s generalized dynamics. The corresponding quantum approach, given by a first
order Schrodinger equation, was provided from the Hamiltonian found, by applying the
corresponding quantization rules. The split of the wave function in its amplitude and phase
provides the probability conservation law for the square amplitude and the HamiltonJacobi
equation for the phase. However, this...
Sanches, Maria; Hernandis Ortuño, Bernabé; Moreira Martins, Sergio
[EN] This article presents a part of a PhD research developed in partnership between the
Universidade de São Paulo, Universitat Politècnica de València and Universidade
Estadual de Londrina. It approaches the sphere of project teaching in undergraduate
fashion design courses, with an emphasis on research of methodologies developed to
manage the design process, proposing facilitating strategies of visual syntax for the
configuration of fashion clothing artifacts. To achieve this, It was applied a part of the
exploratory bibliographical and documental research, which examines the interaction
system built between clothing and user to demonstrate that the relations established in the
body-artifact-environment system are distributed on factors of physical adaptation,
Agudo Vicente, Begoña; Hernandis Ortuño, Bernabé; Agustín Fonfría, Miguel Ángel; Esnal Angulo, Iñaki
[EN] It is intended to determine importance degree of the factors to be considered in the design
of a product, from the considerations set out by both the consumer and designer
perspective. By applying the method of Principal Component Analysis at the study of a
case, we analyzed the desirable attributes for a product, in the opinion of experts and
consumers. It is checked after the application of the method the existence of subsystems
that explain the need to consider certain attributes (variables of the system), taking into
account their degree of participation and affinity differentiated subsystems, by grouping
them in "n" factors relating to fundamental components...
Gajardo Valdés, Rodrigo; Gerea Petculescu, Carmen; Mollenhauer Gajardo, Katherine
[EN] In this paper, we explore the trend of return of the crafts, the emergence of new
designer brands and local manufacturing derived from different disciplines and a
consumer increasingly demanding in terms of product traceability and narrative.
However, this movement of makers with local producers has his own problems, as
the lack of consistent production systems for local economies. Therefore, the
sustainability of these projects and initiatives might be in danger.
The collaboration between artisans or producers and designers has been the subject
of work in various government and university initiatives. Consequently, there is a
number of projects that have used different models of collaboration between these
Matovelle Villamar, Ruth; Lecuona López, Manuel Ramón
[EN] Nowadays we live in what is called the "knowledge society" which has generated great
transformations in business activity. Companies have gone from a material based
production system, to a knowledge based productive system, where creative and
information related factors are contributing increasingly to the wealth building of
businesses. In this context, the objective of this article is to identify new forms of knowledge
that can transform this business dimension and its relationship to the intangible
components, such treatment becomes an important input in the design process. For its
development, we chose a descriptive research of existing literature, allowing to create a
state of the art in order...
Perfetto-Demarchi, Ana; Fornasier, Cleuza; Hernandis Ortuño, Bernabé; Rosales Marquina, Elingth
Considering that the great advantage of an organization today is the knowledge it has, and
how it manages this knowledge, this article reports the application of the IDThink device in
a fashion organization's manufacturing sector for its validation. This device applies
knowledge management through the skills and attitudes of the design thinker. The device
shown here is to assist the process of innovation in organizations by using some design thinkers skills in the knowledge explicitation and externalization. To Brown (2009) design
thinking begins with the skills that designers have learned over time as: To align the human
being´s needs with the technological resources available in...
Esnal Angulo, Iñaki; Hernandis Ortuño, Bernabé
[EN] This paper describes a research by the application of a systemic model oriented to the
design of a product. This device works as abdominointestinal assistant allowing reduce
chronic functional constipation in people due to the adoption of the squatting posture and
specific toning exercises in its use. Research methodology consisted of the construction of a
static simulation scenario by implementing a goal-directed model (Hernandis, 2003) in
which system parameters and variables act as attributes/design variables. The
identification of these variables was carried out by using exploratory research and
qualitative analysisbased on of the various documentary sources. The works of S. Raad
(1994) on the variation of the...
GOIRAN, ANDRÉS ROQUE
[EN] Machines working in agriculture and its component parts are predestined to fulfill the
functions assigned under certain conditions of production and technical operation. The
technical condition of the machine during operation changes, and change the limit nominal
values of the parameters that characterize it.
One way to characterize agricultural machinery produced, is applying the concept of
systems, which according to the number of systems that conform and the degree of
technological level of the same can define: High-tech products: tractors, harvesters; Medium-technology products: Drills, stocking stuffer grains, grain extractor; Low-tech
products: simple machines observed a close relationship between reliability and
technological characterization. High-tech products are more reliable...
Silva, Júlio; Mira, Maria
[EN] Thermography is a passive and contactless measuring procedure, which registers the
temperature distribution along the surface of a material, constituting as a standing to
thermal conductivity analysis, as well as a contribution to studies of the tactile perception.
This equipment enables the designer to gather additional resources to the mapping
procedure concerning the relation of perception, allowing an in-depth and inner
exploration of the studied material. The device generates images from a color spectrum,
expressing variations in temperature, and highlighting details that are not visible to the
naked eye, allowing also the viewing of heat areas and the variations of heat emission
along the surface of the...
Santamaría, Jorge; Lecuona López, Manuel Ramón
[EN] Traditional development models are far from the reality of modern times and are limited to
new possibilities for change; therefore, technologies and their uses should be more flexible
processes leading to a proactive environment that goes hand in hand with members of the
industry and their characteristics. The development of cultural and creative industries
[ICC] should arise in fertile environments where policies, specialized professionals, access
to technology, innovation, financing lines and the market are adequate.
Conscious companies in their environment and their evolution are able to adapt to new
scenarios, forms of production and new technologies to diversify their product lines and
make more efficient process control,...
Barreto Fernandes, Francisco; Hernandis Ortuño, Bernabé
[EN] Technological development has changed the way users relate to products, they are no
longer passive receivers of functions to interact with increasingly complex systems. This
research addresses the problem of consumer interaction with public electronic technology
There are several studies dealing with the disciplines that study the interaction between the
user and the electronic product (Preece, 2005; Johnson-Laird, 1983; Helander, 1997,
Sutcliffe, 1995; Norman, 1990; Moraes, 2001), making it possible to obtain knowledge
about human beings, technology and the way they operate.
This research aims to identify the areas of interaction design that involve the humanmachine
system, in particular the disciplines that contribute to good usability.
Sanz García, María; Caselles, Antonio; Micó Ruiz, Juan Carlos; Soler Fernández, David
[EN] In this paper, a Happiness Index is built through the Human Dignity Respect Index which
is explained by Author (2014). The index is created using three main values: development,
freedom and equality. But the equality is explained by solidarity, justice and peace. Then,
the Happiness Index is developed with this five concepts. The aim of this paper is to obtain
the minimum quantitative variables to explain these values as well as to obtain a generic
formula, which allows measuring the happiness of a country/region. The term “generic” is
introduced because this formula could be extrapolated to any country. The variables to
obtain the Development Index are...
Poveda Orjuela, Pedro; García Díaz, Juan Carlos; Hernandis Ortuño, Bernabé
[EN] The high vulnerability and the high percentage of failures and closures of SMEs, reveal the
need to develop a working model which should begin with a basic Integral and functional
approach of risk and quality, and with easy application tools, that allow the SME’s
characters know, adopt and apply good practices in Planning cycles, operation, control
and improvement of products, processes and businesses.
The authors present in this paper the focus and application of Systemic Method in
Designing a Conceptual Model for Integrated Systems Management SMEs, configured from
the combination of Good Practices related to:
i) The Management Cycle Strategic and Operational Risks,
ii) Effectiveness of the Governing...
Hernandis de Haro, Cristina; Esnal Angulo, Iñaki
[EN] Community Regulation (CE) No 852/2004 on the hygiene of foodstuffs provides that food businesses must
comply with the mandatory requirements to develop, implement and maintain a permanent procedure
based on the principles of HACCP (Hazrd Analysis Critical Control Point) system points.
Currently, are implemented HACCP-based systems in most food businesses. However, in many cases the
implementation of the system is not successful, being ineffective and not ensuring food security.
The aim of this work is focused on demonstrating that the introduction of systemic models applied in
optimizing hierarchical systems can improve the implementation and effectiveness of HACCP systems in
the food sector and detect possible failures...
Moreira, Samantha; Sales, Rosemary; Barbosa, Paula; Aguilar, Maria
[EN] The UNESCO report, produced at the end of the last century, recommends
that to meet a near future challenges, learning in this century should be
supported by four pillars: learning to know, learning to do, learning to live
with others and learning to be. For this new generation, whose daily life is
marked by the information excess and possibilities diversity, it is imperative
to develop multiple skills. Establishing a teaching and learning connection,
educational action is in man's relations with the world, materializing itself in
a number of skills and attitudes that causes intellectual, emotional and social
changes in individuals. The educational process is the behavior that...