Rodríguez León, Alejandro
[EN] There are two ways of comprehending and making engraving. The
first vision understands it as the development of a skill or of a technology,
which usefulness is based on being able to reproduce pre
designed or pre conceived images. The second meaning however,
defines engraving as an artistic language, as an authentic syntax
of the form, where the own expressive conditions that arise from
the divergent thought are generated. Creative engraving exposes
certain physical and sensory qualities, which refers us to a complex
drawing process, opened to the personal experiences of the
matter being transformed, using our own hands and our own
body to explore, to know.
MELÉNDEZ CARDONA, RONALD FERNANDO; Tortosa Cuesta, Rubén
[EN] Digital technology has certainly given new creative possibilities to
the graphic image, mainly as a result of the electronic and virtual
condition of its medium. If we fully consider digital as technology,
we can say that every image produced or mediated through
computer is essentially digital. However, if we consider the digital
as expression, we may observe that not all the images produced
or mediated through computer express “digitality”. Based on the
analysis of the “digital” and “graphic” concepts an argument will
be developed that proposes an understanding of an alleged digital
nature of the graphic image.
Park Kim, Da Hee
[EN] Is art education key during the learning process? When this quiestionis
being asked, a majority would have negative response,
even though is undeniable role in expresion and canalisation of
emotions, as well as in the cultural development of the students
through different activities such as playing, creating and sharing.
Is it possible to consider the eduation/art tandem as an important
source of motivation and active learning during preschool?
This article pretends to support art education as an essential
resource in preschool education, relying on analyses and comparisons
between several strategies used in Spanish art schools. As
well as several methods used by remarkable artists and lecturers.
Ferré Ferri, Enrique; Alcaraz Mira, Antonio
[EN] The manufacture and use of large wooden movable types had
its purpose for the typographic companies, in the 19 th and 20 th
This present work tries to highlight the importance and value of
wooden movable types, big in size, that fortunately were saved
from being abandoned. are still in use, movable and available
in the workshop of typography at the Faculty of BB.AA., of the UPV
of Valencia, that are part of the Degree course in Fine Arts and the
Master of Artistic Production.
Navarro Álvarez, Adriana
[EN] With the advancement of new technologies, and the precedent of
pop-up books, children’s stories extend its graphics, expressive
and aesthetic horizons through different means and devices. This
article discusses the use of animation and its interaction with the
user in the new formats of children’s reading where, increasingly
often, illustration and text explore the narrative possibilities of
moving images. To do this, I will use as a case study The Fantastic
Flying Books of Mr Morris Lessmore which is a part of a transmedia
production derived from the film version of the animated short
film which won the Oscar in 2012
Carpe, Inma; Garcia Rams, María Susana
[EN] “If a picture is worth a thousand words” as Arthur Brisbane, journalist
of the New York Times said in 1911, Fig.1 How many words
would equal the hundreds of frames contained in an animation?
Illustration and animation are complex visual expressions, rich
in nuances, which have strong links that increasingly intermingle
thanks to new technologies and applications that the transmedia
world allows. Through visual literacy, with still on moving images,
we learn to see, to feel and re-think by playing with images, full
of emotions. Thanks to the emerging CrossMedia, Transmedia
and Multiplatform; together with books, video games and digital
applications; where, it´s doesn´t seem so different: Illustrating the
Aguilar Alonso, Raquel
[EN] Understanding illustration today can become an arduous task
when looking for a common defining characteristic. We note that
not all options are valid, so we need to differentiate the representative
illustrations of our time. To reflect on style and avant-garde
concepts will provide us some hints to discern between modern
artwork and market products. Finally, studying some illustrators
painters will help us to recognize the artistic traits and conditions
that come together in a contemporary illustration.
Vidal González, Victoria; Rodríguez, Nuria
[EN] New technologies are strongly influencing the changes that the
current teaching is experiencing, and therefore also the visual
communication in the classroom. To improve new illustrated
teaching materials its essential that we hear the views of those
involved in its production process and those who use it every
day, because the interactivity and connection, that we value so
much in ICT, are also needed to develope good work in a different
SALDAÑA CORDOVA, FERNANDO
[EN] We try to show the structure and the secret order that encloses the
composition of art. Before, landscapes and prominent figures were
painted, today the artist interprets his internal world.Art and what
ruled it changed last century. To study art in his internal functions
is to look for simple answers to the problems that it us raises, but,
in a more suitable way, to understand the royal sense of its offers,
his questions, we will never exhaust all the levels that the work
contains and proposes to our perception. This is positive, since
to exhaust the mystery of art would mean, to take sense and its
Gonçalves Gomes, Luiz
[EN] In this paper we address the anthropomorphic tendency in the
illustration. The popularity of illustrations made for brands is
incontestable. Many of our favorite stories are anthropomorphic,
through fables that become morally compelling because there
are crows, mice and foxes as characters. From when you started
producing comics and cartoons, animal forms have been frequent
material of graphic expression. We conclude that the process of
anthropomorphism and neoteny are the two main tools for success
in building the graphic character.
MORALES FLORIAN, JORGE LEWIS
[EN] The project proposes an approach to urban “secondary” characters,
both for their modest crafts, such as the apparent monotony of their
lives do not stand for the society of “success”. People like: masons,
mechanics, prostitutes, students, unemployed, street performers
and others, who have an almost “ghostly” presence but despite
not being part of the “media universe” they constantly redefine the
identity of cities.
So the graphic novel arises: Urban Ghosts from an approach to
the iconography and stereotypes of Bogota and from that facilitate
the recreation of characters that meet the need of story, the count,
recount, spice and prominence these people and therefore build
a graphic piece enriched from...
de la Torre Oliver, Francisco
[EN] Presentation of publishing project made from a text by journalist
Mónica Antequera, an illustrated story aimed at children has
become part of the project that the author, as faller artist, made in
collaboration with the commission of Falla Mossén Sorell-Corona.
Alongside the exhibition of the development of this work, based
on the minimalist anthropomorphism, I have conducted a review
of the leaders of the genre that have marked my imagination, from
the fantasies from Disney or Warner Bros to the surrealist experiments,
from the logo of La Casera to emoticons Emoji keyboard.
Pérez Mena, María
[EN] As symbolic forms, letterforms can be the expression of an epoch,
a place, an identity, a feeling... that we infer as shared meanings
into a community, through their use along the time. This communicative
ability gives them the power of telling apart from saying,
rising as the most powerful tool for visual communication. From
this premise, this paper will address how ideas arise in a typographic
project from the active observation of the type designer,
who see analogies and makes connections between his/her
environment and the basis of typographic architecture thinking
[EN] In an age when the image is all-pervasive, and the consumption
of images via the Internet accelerated, the popularity, or aware
ness of illustration has blended into the everyday of visual
culture, enabling accessibility for illustration, whilst making it
harder to stand out amongst the noise of the Internet.
This paper intends to explore recent developments within illus
tration practice that has continued this blurring of definition,
questioning what it actually means to be an illustrator today,
and what it may entail tomorrow. It is no longer the prereq
uisite of the illustration graduate to set up as freelance, sole
practitioner, but requires a broader approach, in an age...
Perpiñá Giner, Vicente
[EN] If we want to find the roots of the fairy tales, we should delve into
their historical process. We should study all their axiological, narrative
and context values, and also their encoding process. Inquiry
that will lead us to their livelihood in legends and ancient myths
based in human desire to explain reality and the rhetorical use of
language and communication, which also speaks of our evolution
as a collective.
Moyano Reina, Sara
[EN] At Dusk is an audiovisual project on landscape in the moment
when the sunset and the night are falling on different towns.
The video shows places and scenarios that keep a close relationship
with the topics I use in my paintings. These are images
of some towns which have a personal link to me, when I wanted
to retain that ephemeral moment at which night is falling and
the sky is blue dyeing increasingly intense, and while the first
lights turn in town...
Hungria, Leonor; Tavares, Paula; Silva, Ana
[EN] This paper focuses on the subject of Victorian and Neo-Victorian
tendencies in book printing industry, particularly Young Adults Literature
and children’s books. We argue that this renewed interest
in the Victorian period is related to nostalgic consumer behaviour
and retro-marketing strategies, influencing different aspects such
as book design, illustration and literary style and themes. We
propose an analysis of illustration recreating the aesthetics of the
Victorian period in their work, and hopefully point some paths to
be explored in Neo-Victorian nostalgic illustration.
[EN] We live in a technological era, at a time when technology is developing at a breakneck pace. Every day many new discoveries
are made in all fields of science and art. We think that we have
gone far ahead compared with the past century. People tend to
believe it. But as they say, everything new is well forgotten old.
It is surprising that in spite of the tech boom, we are seeing
similar trends in fashion design and illustration in particular,
that marked the last century, the era of modernity. Also, as then,
we see the need for people to seek inspiration in nature, flowers,...
Morante Bonet, Miriam; Rodríguez, Nuria; Costa, María
[EN] In recent years there has been an explosion of applications targeted at children, even babies. As our research shows, 50% of Spanish families are using Apps with their children who are under two years old. Despite being a very vulnerable target, there is no specific documentation for developers to create Apps that are appropriate for babies.
For this reason, we conducted an investigation from the point of view of pedagogy, child psychology and design, to create a guide with recommendations for the development of applications for babies. The guide will support the design of new Apps for very young children...
Torán Tortajada, Claudia
[EN] Let’s go back to the 40’s, North America, record players, Jazz… illustration.
An album cover’s analysis, the cover’s art in vinyl format. Such designs
were part of the object itself, turning it into an open canvas for the creativity
of designers and artists. There are some aspects in this subject that are
well linked to the world of illustration; from the object’s packaging, whose
format and characteristics suffered changes according to sociocultural and
technological needs, to the generated images, in which we can focus in
some aspects like the processes and the techniques used, the typography
or the final arts. Traveling back in time, we discover how...