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1. The Virtual Customer - Hauser, John; Dahan, Ely Communication and information technologies are adding new capabilities for rapid andinexpensive customer input to all stages of the product development (PD) process. In this articlewe review six web-based methods of customer input as examples of the improved Internet capabilitiesof communication, conceptualization, and computation. (1688492 bytes; application/pdf) - 07-may-2008
2. Application and Test of Web-based Adaptive Polyhedral Conjoint Analysis - Dahan, Ely; Hauser, John; Simester, Duncan; Toubia, Olivier In response to the need for more rapid and iterative feedback on customer preferences, researchers are developing new web-based conjoint analysis methods that adapt the design of conjoint questions based on a respondentâ??s answers to previous questions. Over 300 respondents were randomly assigned to different experimental conditions and were asked to complete a web-based conjoint exercise. (810497 bytes; application/pdf) - 07-may-2008
3. Fast Polyhedral Adaptive Conjoint Estimation - Olivier, Toubia; Duncan, Simester; John, Hauser We propose and test a new adaptive conjoint analysis method that draws on recent polyhedral â??interior-pointâ. While no method dominates in all situations, polyhedral algorithms appear to hold significant potential when (a) metric profile comparisons are more accurate than the self-explicated importance measures used in benchmark methods, (b) when respondent wear out is a concern, and (c) when product development and/or marketing teams wish to screen many features quickly. (1287038 bytes; application/pdf) - 07-may-2008
4. Metrics Thermostat - Hauser, John To coordinate such dispersed processes managers attempt to establish a culture that implicitly rewards product development teams based on their ability to perform against a set of strategic metrics such as customer satisfaction, time to market, defect reduction, or platform reuse. In this paper we focus on a practical method to fine-tune a firm's relative emphasis on the metrics that they have chosen. (162116 bytes; application/pdf) - 07-may-2008
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