Mostrando recursos 1 - 2 de 2

  1. Bugs and Society II : Testing Two Communication Strategies for Public Engagement in the Azores

    Amorim, Isabel R.; Arroz, Ana Margarida Moura; Marcos, Rita S.; Borges, Paulo A. V.; Gabriel, Rosalina
    Two initiatives to raise biodiversity awareness towards Azorean endemic species, an outdoor exhibition Açorianos há milhões de anos (Azoreans for millions of years) and a web contest to name insects Chama-lhe Nomes! (Pick a Name!), are presented in this chapter. Both communicational strategies targeted non-traditional audiences, relied on the Portuguese and Azorean cultural identity and on anthropic verisimilitude of situations involving insects. The context, principles, assumptions and multidisciplinary approach involved in the development of the public awareness activities were presented in detail in chapter “Bugs and Society I: Raising Awareness About Endemic Biodiversity”. Apart from having symbolically occupied the urban...
    - 08-jul-2018

  2. Bugs and Society I : Raising Awareness About Endemic Biodiversity

    Arroz, Ana Margarida Moura; Gabriel, Rosalina; Amorim, Isabel R.; Marcos, Rita S.; Borges, Paulo A. V.
    The negative impact of biodiversity loss on ecosystem functioning and services, and ultimately on human well-being, has been unequivocally established; however, despite all efforts, biodiversity is still declining worldwide. It is widely accepted that biodiversity awareness is crucial for its conservation. Nevertheless, after many initiatives to alert society about the consequences of losing biodiversity, biodiversity loss is still perceived as a minor environmental risk compared to others such as climate change. Thus far, most communication strategies have involved conventional venues, targeting people who are already “environmentally-aware”, and have not incorporated societal idiosyncrasies and cultural backgrounds. The wicked problem of loss...
    - 08-jul-2018

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