de Weck, Olivier; Suh, Eun Suk
Introduction to Platform Architecture in Products VW Golf 2 -Automotive Platforming Example:A Two-Level Optimization Approach 3 -Discussion
(3030254 bytes; application/pdf) - 23-jun-2010
This paper presents an approach to determine the proper number of levels required on independent product architectural attributes, given their ability to generate added revenue through more direct targeting to smaller segments, and given the added costs of doing so. This is done in as simple and readily implementable manner as
possible, making use only of conjoint data and cost estimates. From this, the order in which to consider added breakouts across the different attributes are prioritized. From this, for any minimum level of profit worth considering, a set of attribute levels to offer on each architectural attribute can be selected....
(63441 bytes; application/pdf) - 23-jun-2010
Agus, Sudjianto; Otto, Kevin
Methods to determine acceptable architecture for multiple platforms supporting multiple brands must represent both platform cost saving commonization as well as revenue enhancing brand distinctions. Functional architecting methods
determine modularization based upon functional concerns. Brand identity is additionally determined by sensory aesthetics.
We introduce three architecting rules to maintain brand identity in platforms. A dominant theme must be ensured on each product of a brand, and this must be transferred to each product's specifications and aesthetics. Elements critical to brand identity must be made common across all products in a brand. For any platform, brand specific elements must be maintained unique on...
(661191 bytes; application/pdf) - 23-jun-2010
Hölttä, Katja; Tang, Victor; Seering, Warren
A module is a structurally independent building block of a larger system with well-defined
interfaces. A module is fairly loosely connected to the rest of the system allowing an
independent development of the module as long as the interconnections at the interfaces are
well thought of. 
The advantages of modularity are possible economies of scale and scope and economies in
parts sourcing . Modularity also provides flexibility that enables product variations and
technology development without changes to the overall design . Same flexibility allows
also for independent development of modules, which is useful in concurrent design or
overlapped product development , collaborative projects, or when buying the...
(171266 bytes; application/pdf) - 23-jun-2010